Salvy GTM brain

category

market profile

• text: Brazilian business telecom buyers deal with complex bills, slow support and lengthy mobile contracts.
• text: Businesses need a single view of lines, usage and invoices across teams and entities.

personas

• title: IT manager
  pains:

  • Activating, blocking and changing hundreds of lines through carrier call centers is slow
  • SIM distribution and onboarding delay employees
• title: Finance or operations manager
  pains:

  • Carrier invoices are difficult to reconcile across legal entities
  • Unused lines and misallocated plans increase spend
• title: Sales operations manager
  pains:

  • Field and sales teams need dependable mobile data and business WhatsApp
  • New team members need numbers quickly

icp

• text: Brazilian businesses issuing mobile lines to distributed sales, service or field teams.
• text: Organizations with many lines or multiple CNPJs that need centralized reporting and provisioning.

message pillars

• text: Replace carrier bureaucracy and lock-in with flexible business mobile plans.
• text: Activate eSIMs rapidly.
• text: Control lines, usage and billing centrally.

objections

• objection: Will switching disrupt existing phone numbers?
  response: Salvy advertises free number portability; confirm migration timing for each line.
• objection: Will teams have adequate coverage?
  response: Review the advertised nationwide coverage against the locations where staff work.

competitors

• name: Vivo
  why: Brazilian carrier selling business mobile service.
• name: TIM Brasil
  why: Brazilian mobile carrier and alternative to a business MVNO.
• name: Algar Telecom
  why: Brazilian telecom provider serving business customers.

keywords

• telefonia móvel empresarial
• chip corporativo
• eSIM empresarial
• gestão de linhas corporativas
• plano celular empresa sem fidelidade
• reduzir conta telefonia empresarial

voice

• direct and conversational
• anti-bureaucracy
• practical and cost conscious

signals

• text: A business is onboarding many mobile employees or consolidating multiple CNPJ bills.
• text: Unused lines or a carrier renewal prompt a mobile cost review.

stack

• eSIM
• WhatsApp Business
• MCP

pricing

motion

channels

• SEO
• LinkedIn
• customer case studies

confidence

Founders

• name: Artur Negrão
  title: Founder/CEO
  role: CEO
  bio: As Co-Founder and CEO of Salvy, I am dedicated to revolutionizing B2B telco in Brazil. My background includes extensive experience in product management and technology, as well as a strong foundation in investments, valuation, and finance.
• name: Hudo Assenco
  title: Founder/CTO
  role: CTO
  bio: I'm a software engineer at heart and currently leading as the co-founder and CTO of Salvy, a B2B mobile carrier in Brazil. My journey in tech previously took me through roles as a software engineer at Nubank and EBANX, the latter being known for its unicorn status in Brazil
• name: Maria Eduarda Kumlehn
  title: Founder
  role: Founder
  bio: I am a results-driven professional with a strong background in revenue operations, data analytics, and sales management. Currently serving as the Chief Revenue Officer (CRO) and Co-founder at Salvy, I am responsible for driving revenue growth and overseeing the company's strategic initiatives. I believe that Salvy has the potential to revolutionize a market that has remained stagnant for years and provides a poor experience for its customers.
• name: Lucas Rosa
  title: Founder/CPO
  role: CPO
  bio: Co-founder and CPO of Salvy, a B2B mobile carrier in Brazil. Former Lead PM at EBANX (a Brazilian payments Unicorn) and former PM at the Brazilian Space Agency.