Selia GTM brain

category

market profile

• text: Individuals can select therapy, psychiatry, nutrition, coaching and couples support online.
• text: Selia also sells workplace wellbeing services to employers, with a demo-led business offering.
• text: The Colombian company expanded from virtual health appointment booking into mental healthcare for Spanish speakers.

personas

• title: Individual seeking therapy
  pains:

  • Finding a qualified professional with the right specialization and personal fit.
  • Scheduling private support around work and family obligations.
• title: People or employee wellbeing leader
  pains:

  • Absenteeism and workplace climate may reflect unmet emotional support needs.
  • Employees need convenient access to qualified professionals.
• title: Person seeking couples therapy
  pains:

  • Recurring conflict or poor communication harms a relationship.
  • Finding a psychologist with couples experience is difficult.

icp

• text: Spanish-speaking consumers seeking remote mental health support, particularly in Colombia and Latin America.
• text: Employers seeking a mental wellbeing benefit for staff; public company-size requirements were not found.

message pillars

• text: Choose from a large network of certified specialists.
• text: Offer an empathetic space free of judgment.
• text: Match people with providers relevant to their needs.
• text: Support employers seeking better workplace wellbeing.

objections

• objection: How can I find the right therapist?
  response: Use the question-based match or browse the specialist directory by relevant needs.
• objection: Will employees use an online benefit?
  response: Discuss the mix of therapy, coaching and wellbeing programs and how access is introduced with Selia's business team.
• objection: How much will care cost?
  response: Check current specialist fees and employer terms before booking; the pricing page did not disclose a reliable general price.

competitors

• name: Terapify
  why: Spanish-language online therapy platform compared directly with Selia by an independent reviewer.
• name: Doctoralia
  why: Healthcare professional directory and appointment platform including psychologists in Colombia.

keywords

• terapia psicológica online
• psicólogo online Colombia
• psiquiatría online
• terapia de pareja online
• bienestar emocional empresas
• programa burnout

voice

• Empathetic and reassuring
• Destigmatizing
• Accessible and conversational

signals

• text: An employer is seeking help with employee wellbeing, absenteeism or workplace climate.
• text: An individual is seeking specialist support for anxiety, burnout or relationship concerns.

pricing

motion

channels

• SEO
• Editorial content
• Mobile app
• Employer sales

confidence

Founders

• name: Santiago de Bedout
  title: Founder
  role: Founder
  bio: Changing the way people access care and wellness. Early employee @ Rappi (2016). Led the liquor delivery business unit scaling operations through hypergrowth. Built tech products and managed teams across engineering, sales, growth, and operations.