Shekel Mobility GTM brain

Shekel Mobility helps African auto dealers source and finance inventory, manage sales, and fulfill cross-border vehicle trades.

category

Auto dealer marketplace and financing

market profile

  • text: Dealer inventory growth depends on access to working capital and reliable vehicle supply.
  • text: The platform connects local and agent dealers with international suppliers and supports logistics.

personas

  • title: Independent dealership owner
    pains:
    • Limited working capital constrains the number of cars on the lot.
    • Finding reliable stock and funding imports requires multiple counterparties.
  • title: Online auto dealer or broker
    pains:
    • Needs access to inventory without owning a physical lot.
    • Managing listing, pricing and profit across dealer relationships is cumbersome.
  • title: Vehicle exporter or auction sales lead
    pains:
    • Reaching verified African dealer demand requires local relationships.
    • Cross-border payment, financing and delivery create friction at checkout.

icp

  • text: Independent physical and online used-car dealers in African markets, including Nigeria and Kenya.
  • text: Global exporters, vehicle suppliers and auctions seeking access to African dealer buyers.

message pillars

  • text: Source, finance and fulfill trades together.
  • text: Turn funding and delivery into one workflow.
  • text: Run dealer operations with current inventory visibility.

objections

  • objection: Financing costs could erase my margin.
    response: Compare the actual interest, fees, repayment schedule and projected resale margin on a specific vehicle.
  • objection: Can I trust vehicle quality and counterparties?
    response: Ask for verification standards, inspection options and dispute terms before trading.
  • objection: Cross-border shipment and customs are complex.
    response: Confirm available routes, clearing responsibilities and all landed costs for a pilot trade.

competitors

  • name: Carbin Africa
    why: Connects Lagos dealerships to vehicle inventory and competes for dealer trading relationships.
  • name: Flickwheel
    why: Named as an alternative in company research, with overlap in automotive services.

keywords

  • car dealer inventory financing Nigeria
  • used car dealer financing Africa
  • vehicle import funding Kenya
  • dealer to dealer car marketplace
  • auto dealership inventory management
  • cross border car trade Africa

voice

  • Dealer-first and growth-oriented
  • Practical about trade operations
  • Optimistic and empowering

signals

  • text: A dealer wants to expand its lot but inventory capital is tied up in unsold cars.
  • text: An exporter wants to distribute vehicles to dealers across African markets.
  • text: A dealer is opening an online showroom or expanding imports into Kenya or Nigeria.

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • dealer network
  • events

confidence

high

Founders

  • name: Benjamen Oladokun
    title: Founder
    role: Founder
    bio: Benjamen is Founder of Shekel Mobility. Ben founded his first successful business at 17 and has since led teams to launch products that have impacted the mobility sector in SSA and generated several million of dollars. An experienced growth hacker and an experienced entrepreneur.
  • name: Valentine Mayaki
    title: Founder
    role: Founder
    bio: A rockstar engineer who has over 10 years of experience and has built scalable application for various sectors especially fintech. He has worked for companies like Nextravel, Andela etc.
  • name: Sanmi Olukanmi
    title: Founder
    role: Founder
    bio: Sanmi is an experienced mobility entrepreneur and the co-founder and Chief Executive Officer at Shekel. Over the last 10 years, Sanmi has founded and exited enterprises with an average USD 900K ARR in the automotive industry overseeing sourcing, business Strategy and growth. Sanmi studied Engineering Physics at Obafemi Awolowo University.

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