Shimmer GTM brain

Shimmer provides personalized one-to-one ADHD coaching and community support to adults with executive function challenges.

category

ADHD coaching

market profile

  • text: Adults with ADHD may need practical support for organization and routines alongside clinical care.
  • text: Traditional coaching costs can impede access, creating a market for more affordable remote coaching.

personas

  • title: Adult with ADHD managing work and household responsibilities
    pains:
    • Procrastination and prioritization derail intentions
    • Difficulty maintaining routines without accountability
  • title: Late-diagnosed adult seeking practical support
    pains:
    • Needs strategies tailored to newly understood challenges
    • Self-criticism and setbacks undermine confidence
  • title: Clinician referring adults with ADHD
    pains:
    • Medication may not resolve daily planning and self-regulation challenges
    • Needs accessible non-clinical support for patients

icp

  • text: Individual adults with ADHD or executive function difficulties who can participate in remote weekly coaching.
  • text: Provider, employer and payer partners are potential distribution partners rather than the sole end user.

message pillars

  • text: A coach and plan adapted to ADHD.
  • text: Accountability and access between sessions.
  • text: Evidence-informed support for everyday life.

objections

  • objection: Is coaching a substitute for treatment?
    response: Position it as non-clinical skills support that can complement clinical care, not a replacement for medical treatment.
  • objection: Can I stay engaged long enough to see progress?
    response: Explain the weekly sessions, between-session coach access and personalized adjustments; individual results vary.

competitors

  • name: Agave Health
    why: Offers ADHD support and coaching.
  • name: FLOWN
    why: Offers focus and body-doubling support for people struggling with attention.

influencers

  • name: Christal Wang
    url: https://www.linkedin.com/in/wangchristal
    why: Co-founder and public advocate for ADHD coaching.

keywords

  • ADHD coaching for adults
  • affordable ADHD coach
  • executive function coaching
  • ADHD accountability coach
  • body doubling ADHD
  • late diagnosis ADHD support

voice

  • supportive
  • practical
  • science-informed

signals

  • text: A recent ADHD diagnosis or persistent difficulty building routines can indicate demand for practical coaching.
  • text: A clinician seeking non-clinical support for patients may be a referral partner.

pricing

model: unknown

motion

product_led

channels

  • SEO
  • podcast
  • LinkedIn
  • clinician referrals
  • community

confidence

medium

Founders

  • name: Christal Wang
    title: Founder
    role: Founder
    bio: Co-Founder/CEO @ Shimmer | Forbes 30 Under 30 | Ex: Consultant @ Bain, International Launch + Growth @ Drop
  • name: Vikram Sreedhar
    title: Founder
    role: Founder
    bio: Stanford Alumni c/o 2018 Co-Founder/CTO @ Shimmer Co-Founder @ M.A.D. Together, 501(c)(3)

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