Shoobs GTM brain

Shoobs helps UK event organisers sell and promote tickets while helping fans discover music, nightlife and cultural events.

category

Event ticketing and discovery marketplace

market profile

  • text: A two-sided platform combines organiser ticketing and event discovery for attendees.
  • text: The Songkick partnership announced in 2024 extends exposure for Black music and culture events through a concert discovery platform.

personas

  • title: Independent music or nightlife promoter
    pains:
    • Selling enough tickets without relying on flyers or fragmented social promotion
    • Finding a relevant audience for a short-notice club night
    • Tracking sales and managing entry with limited staff
  • title: Festival marketing manager
    pains:
    • Reaching fans of specific Black music genres beyond existing followers
    • Connecting promotion to measurable ticket sales
  • title: Live entertainment fan
    pains:
    • Finding relevant club nights and live shows in one place
    • Knowing where and when to buy a ticket

icp

  • text: UK-based independent promoters, venues and producers of paid club nights, comedy and live music events; team size is not specified.
  • text: Festival and concert teams seeking audiences for Black music and culture, including Afrobeats-oriented events.

message pillars

  • text: Start ticket sales without building a separate checkout.
  • text: Reach an audience already interested in events.
  • text: Monitor sales as the event approaches.

objections

  • objection: Will the marketplace attract the right fans?
    response: Compare current genre and city listings with your audience; the Songkick partnership is another distribution route.
  • objection: What fees will I or my attendees pay?
    response: Confirm current organiser and buyer fees before committing; the accessible sales page does not establish a current rate.
  • objection: Can I still sell through my own website?
    response: Shoobs describes an embeddable ticket widget for a website or blog.

competitors

  • name: Eventbrite
    why: Self-service event creation, ticketing and discovery for organisers; identified by the founder as an alternative.
  • name: Ticketmaster
    why: Established primary ticketing platform competing for event ticket sales.
  • name: DICE
    why: Music and entertainment discovery and ticketing alternative identified in the company profile search.

influencers

  • name: Louise Broni-Mensah
    url: https://www.workspace.co.uk/content-hub/entrepreneurs/london-startup-shoobs-is-just-the-ticket
    why: Founder whose interview explains the organiser and attendee sides of the platform.

keywords

  • sell tickets for club nights
  • Afrobeats tickets London
  • UK event ticketing platform
  • concert promotion UK
  • nightlife event discovery
  • festival ticket marketing

voice

  • informal and welcoming
  • practical and organiser-focused
  • music and culture oriented

signals

  • text: A promoter announces a new club night or concert and needs to sell tickets online.
  • text: A festival with Black music programming is expanding its audience beyond existing social followers.

pricing

model: unknown

motion

hybrid

channels

  • event listings
  • SEO
  • social media
  • Songkick partnership

confidence

medium

Founders

  • name: Louise Broni-Mensah
    title: Founder
    role: Founder

Back to YC companies