Siftly GTM brain

category

market profile

• text: Brands are adding generative engine optimization as buyers ask AI assistants for product and vendor recommendations.
• text: The category combines sampled prompt monitoring, citations, competitor benchmarks and content actions, with numerous specialist tools competing for SEO budgets.

personas

• title: Head of SEO or organic growth
  pains:

  • Cannot see which buyer questions return competitors instead of their brand
  • Needs to turn citation gaps into measurable content improvements
• title: Agency SEO and GEO practice lead
  pains:

  • Must report AI answer visibility across multiple clients
  • Needs repeatable recommendations and tests beyond a dashboard
• title: B2B SaaS demand generation leader
  pains:

  • Vendor shortlists are increasingly shaped by AI answers
  • Cannot easily compare brand mentions and cited sources against competitors

icp

• text: B2B SaaS marketing teams with a discovery-led acquisition motion and competitors appearing in AI vendor recommendations; employee size is not specified.
• text: Agencies managing several brands and legal practices seeking visibility in AI search are explicit target segments.
• text: Consumer brands with broad product discovery needs are another fit; Siftly describes work with Maruti Suzuki.

message pillars

• text: Monitor daily mentions, rank and sentiment across AI answers.
• text: Identify the sources AI engines cite in place of your brand.
• text: Run controlled experiments to evaluate optimization work.
• text: Move from diagnosis to action and measurement.

objections

• objection: We already have SEO reporting.
  response: Compare existing keyword reporting with AI answer mentions, cited sources and competitor positions for actual buyer questions.
• objection: Can any vendor guarantee an AI recommendation?
  response: Avoid guarantees; test specific content changes against a control and examine repeated sampled results over time.
• objection: A dashboard alone will create more work.
  response: Evaluate its content, outreach and experimentation capabilities on one missing citation before expanding.

competitors

• name: Profound
  why: Competes for AI search brand monitoring and enterprise visibility budgets.
• name: Peec AI
  why: Tracks brand presence in AI answers for marketing teams.
• name: Otterly.AI
  why: Monitors AI search mentions and citations across engines.
• name: Semrush
  why: An established SEO suite expanding into AI visibility measurement.

influencers

• name: Chalam PVS
  url: https://www.linkedin.com/company/siftly-ai
  why: Siftly co-founder and CEO quoted discussing AI discovery and the Maruti Suzuki engagement.

keywords

• AI search visibility tracking
• ChatGPT brand monitoring
• generative engine optimization software
• AI citation tracking
• AI share of voice
• GEO tools for agencies
• AI search competitor monitoring

voice

• direct and action-oriented
• measurement-focused
• commercial and buyer-centric

signals

• text: An SEO team finds competitors recommended in AI answers for priority category prompts.
• text: An agency is adding GEO reporting across multiple client brands.

stack

• Google Search Console
• Slack
• CMS integrations
• API
• MCP

pricing

motion

channels

• SEO
• free tools
• content marketing
• LinkedIn
• demo requests

confidence

Founders

• name: Chalam PVS
  title: Founder
  role: Founder
  bio: Chalam is the CEO and co-founder of Airdot. Before founding Airdot, he led Data Science and Machine Learning projects at companies such as Snapdeal and Fareportal for more than 7 years. He is from India and graduated from IIT Guwahati in 2015.
• name: Sandilya Miduthuri
  title: Founder
  role: Founder
  bio: Building Siftly. Ex-Software Engineer @ Microsoft, Flipkart & Qualcomm. From India and graduated with Bachelors in CS from IIIT-Hyderabad.