Slidely AI GTM brain

category

market profile

• text: Presentation-heavy teams need editable slides that follow existing company templates, not only generated one-off decks.
• text: The product serves individual subscribers as well as teams with shared brand kits and enterprise controls.

personas

• title: Management consultant
  pains:

  • Building and redesigning polished client slides consumes billable time.
  • Generic AI outputs often need manual rebuilding to match client templates and complex data.
• title: Corporate strategy or sales enablement lead
  pains:

  • Teams repeatedly recreate slides and drift from approved brand standards.
  • Existing PowerPoint files need editable improvements rather than static exports.
• title: Enterprise IT and security buyer
  pains:

  • Needs to evaluate data retention, access control and approved model deployment before rollout.
  • Has to support shared branding without exposing sensitive deck content.

icp

• text: Consultancies and professional services teams creating frequent, client-ready PowerPoint decks.
• text: Midmarket and enterprise teams with established PowerPoint templates, shared brand standards and repeated presentation workflows.

message pillars

• text: Create and redesign slides using existing company branding.
• text: Turn an existing template into reusable design context.
• text: Improve future outputs from approved team slides.

objections

• objection: Will generated slides remain editable in our existing workflow?
  response: Demonstrate the PowerPoint add-in and native objects on a sample deck, including the team's existing add-ins.
• objection: Can we use confidential client material?
  response: Review the specific plan's data handling and security controls: the individual tier says data is used for training, while enterprise offers additional controls.
• objection: Will our branding survive generation?
  response: Upload a representative template and assess actual output against brand and reviewer standards.

competitors

• name: Microsoft Copilot
  why: AI assistance within the Microsoft presentation workflow.
• name: Gamma
  why: Competes for AI-generated presentation creation.
• name: SlidesAI
  why: AI slide generator competing for users who want automated presentations.

keywords

• AI PowerPoint add in
• edit existing PowerPoint with AI
• on brand AI presentation maker
• consulting slide generator
• PowerPoint template AI
• editable AI slide deck

voice

• confident
• professional
• product-focused

signals

• text: Consulting or sales team produces high volumes of client decks in PowerPoint.
• text: Organization is standardizing templates and looking for team-level controls over AI use.

stack

• Microsoft PowerPoint
• MCP
• OpenAI

pricing

motion

channels

• Microsoft Marketplace
• SEO
• LinkedIn
• self-service signup
• sales demos

confidence

Founders

• name: Apoorve Singhal
  title: Founder
  role: Founder
  bio: Apoorve is the co-founder and CEO of Slidely AI. He wrote the code for a self-driving car in his sophomore year that beat other teams of PhDs. He has deep AI research experience working with top scientists from Stanford, Adobe and Brown University. During his time at IIT Kharagpur studying CS + AI, he made products like BookMySlot and Auto-OTP that were used by more than 10,000 users.
• name: Nikhil Shah
  title: Founder
  role: Founder
  bio: Nikhil Shah is the co-founder and CTO of Tersho. He has a background in machine learning and computer vision, having worked with research labs at University of Oregon, CERN and Amazon Science. His research has been published at top-tier conferences and has been cited 100+ times. Nikhil likes to build tools that solve his own problems.