SpecCheck GTM brain

category

market profile

• text: Optical practices and labs coordinate prescriptions, order status, invoices and support across organizational boundaries.
• text: The company reports over 10,000 eye care professionals using its platform.

personas

• title: Optician or optical practice manager
  pains:

  • Prescription entry errors cause costly lens remakes and patient delays.
  • Staff chase lab status and invoices across separate systems.
• title: Optical lab operations leader
  pains:

  • Phone calls and fragmented messages consume customer service capacity.
  • Incomplete or inaccurate orders cause rework and delay production.
• title: Owner of a multi-location optometry practice
  pains:

  • Limited shared visibility makes order follow-up inconsistent across the team.
  • Billing reconciliation takes attention away from patients.

icp

• text: Independent optometry and optical practices ordering prescription lenses from partner labs.
• text: Wholesale optical labs and enterprise optical groups seeking integrated ordering, payments and support.

message pillars

• text: Unify lab orders, status, payment and communication.
• text: Reduce avoidable prescription ordering errors.
• text: Give teams a single place to coordinate.

objections

• objection: Will our preferred lab work with it?
  response: Confirm that the practice's lab is a supported partner and validate the integration before migrating orders.
• objection: Will the team have to learn a complicated system?
  response: Start with a free account and test a few orders and status workflows with the opticians who will use it.
• objection: Can we pay labs securely?
  response: Review the billing portal's security and payment options with the lab.

competitors

• name: Wink Software
  why: Optical practice software overlaps with practice workflows and order management.
• name: ModMed
  why: Eye care practice software competes for practice workflow investment.
• name: EasyRx
  why: Prescription ordering software is an adjacent workflow alternative.

influencers

• name: Joe DeMaria
  url: https://www.linkedin.com/in/joe-demaria-15a15943
  why: Co-founder and optician with optical industry experience.

keywords

• optical lab ordering software
• eyeglass prescription order tracking
• optical lab payment portal
• optician lab communication
• optometry lens order management
• reduce optical lens remakes

voice

• practical
• industry-native
• friendly

signals

• text: A practice experiences lens remakes or frequent calls to check lab order status.
• text: An optical lab wants to modernize ordering, payment collection and customer service.

stack

• Ocuco lab software integration

pricing

motion

channels

• lab partnerships
• LinkedIn
• SEO
• YC launch

confidence

Founders

• name: Joe DeMaria
  title: Founder
  role: Founder
  bio: Joe is the co-founder and CEO of SpecCheck. Beginning his career as an optician, Joe has worked on all sides of the optical industry and most recently managed top territories for Johnson and Johnson Vision. Joe’s ultimate vision (pun intended) is to create a piece of technology which unifies the patient, doctor, and third party vendors in a single elegant solution. When he’s not busy with SpecCheck, you can find Joe cooking in the kitchen, sailing, or playing video games.
• name: Arnold Villatoro
  title: Founder
  role: Founder
  bio: Arnold is the co-founder and CTO of SpecCheck. Arnold has been a software engineer for almost a decade, starting his career at Workday. Most recently, he lead the payments team at Lyft. Outside of work and tech, Arnold enjoys working out, is a big foodie, has a cat named Peanut, and loves Super Smash Brothers. Fun fact: Arnold was born in Honduras!