Spherecast GTM brain

Spherecast sells AI supply chain planning and execution software to omnichannel consumer goods brands.

category

CPG supply chain planning

market profile

  • text: Omnichannel brands must coordinate demand, inventory, production and transfers across suppliers and warehouses.
  • text: Consumer goods planning vendors compete on forecasting and inventory optimization, with pricing often tied to users, data, SKU volume and modules.

personas

  • title: Head of supply chain or operations
    pains:
    • Stockouts and excess inventory make service levels and working capital hard to balance
    • Co-manufacturer delays require urgent replanning
  • title: Demand and supply planning manager
    pains:
    • Sales, finance and operations need a shared forecast
    • Purchase and transfer orders require SKU and location-level spreadsheet work
  • title: COO of a growing consumer brand
    pains:
    • Adding channels and co-manufacturers increases operational complexity
    • A growing team needs planning visibility without proportional headcount

icp

  • text: Omnichannel CPG brands with multiple sales channels, SKUs and inventory locations.
  • text: Brands using co-manufacturers and ERP or data warehouse systems to manage supply and demand.

message pillars

  • text: Connect planning and simulation to execution across supply operations.
  • text: Align demand forecasting across the business while retaining human overrides.
  • text: Help planners focus on exceptions instead of manual spreadsheets.

objections

  • objection: Integration will disrupt our ERP or take months.
    response: Discuss the sandbox, system access and data quality; the company offers to connect data after an initial call.
  • objection: AI should not make unchecked inventory decisions.
    response: Review human forecast overrides and approval steps in a pilot using a real supply scenario.

competitors

  • name: Alloy.ai
    why: Demand and inventory planning for consumer goods overlaps Spherecast's forecasting and replenishment use case.
  • name: Slimstock
    why: Supply chain and inventory planning software competes for similar planning budgets.
  • name: Arkieva
    why: Demand and supply planning is an alternative to the unified forecasting workflow.

influencers

  • name: Leon Hergert
    url: https://www.linkedin.com/in/leonhergert
    why: Spherecast co-founder discusses demand planning and CPG supply chains on LinkedIn.

keywords

  • CPG demand planning software
  • consumer goods supply planning
  • inventory forecasting for CPG
  • AI purchase order planning
  • contract manufacturer supply planning
  • omnichannel inventory optimization

voice

  • Operational and direct
  • Ambitious about automation
  • Collaborative

signals

  • text: A CPG brand adds channels or warehouses and needs to coordinate SKU-level planning across them.
  • text: A supply team reports stockouts, overbuys or co-manufacturer delays while relying on spreadsheets.

stack

  • ERP integrations
  • data warehouse integrations

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • demo
  • customer testimonials

confidence

medium

Founders

  • name: Leon Hergert
    title: Founder/CEO
    role: CEO
    bio: Leon is the Co-founder and CEO of Spherecast (S24). He has worked in supply chain and logistics planning twice (aviation and e-commerce) and is now doubling down on the problem space with Spherecast. He has a background in Information Systems from the Technical University of Munich and Technology Management from CDTM. Besides that, he loves playing basketball.
  • name: Paul Dietrich
    title: Founder/CPO
    role: CPO
    bio: Paul always wanted to work on his own projects. After building some small apps as side projects, he co-founded a software agency alongside his studies and scaled it to multiple 100k in total revenue. This helped him sharpen his skill set in full-stack development, design, and entrepreneurship. Now at Spherecast, he's responsible for building a product our customers love.
  • name: Pascal Schindler
    title: Founder/CTO
    role: CTO
    bio: Growing up with an affinity for building, he developed a passion for the intersection of operations, machine learning, and optimization. From building robotics automation at Deadalus (YC W20) to completing his academic research with a focus on non-linear optimization at British Columbia, these experiences led him to pursue his passion as the CTO of Spherecast

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