Steinmetz GTM brain

category

market profile

• text: Its 0-Series spans motor controllers for robotics and passenger vehicles through heavy EV and marine applications, with custom power electronics also offered.
• text: The company markets power density, efficiency and usability against competing traction inverters.

personas

• title: EV powertrain engineering lead
  pains:

  • Fitting high-power traction electronics into a constrained weight and volume budget
  • Integrating and tuning an inverter without long supplier support delays
• title: Industrial or robotics hardware engineering director
  pains:

  • Finding high-voltage controllers that survive demanding environments
  • Designing custom conversion and motor control hardware without diverting a small engineering team
• title: OEM sourcing manager
  pains:

  • Qualifying a new power electronics supplier for production volumes
  • Balancing unit cost, reliability and domestic manufacturing requirements

icp

• text: EV, marine, aerospace, robotics and industrial vehicle OEMs designing high-voltage drivetrains are plausible targets; the site lists applications from 15 kW to 500 kW.
• text: Teams requiring custom DC-DC, AC/DC or actuator electronics in automotive, defense, data centers or robotics are another fit; account sizes are not specified.

message pillars

• text: High power density minimizes packaging burden.
• text: Emphasize efficient power conversion.
• text: Reduce tuning and integration friction.
• text: Domestic production supports engineering iteration and oversight.

objections

• objection: Can a new supplier meet production reliability and delivery requirements?
  response: Request qualification data, environmental testing, production capacity and delivery commitments for the specific program.
• objection: Will the controller integrate with our motor and vehicle architecture?
  response: Evaluate the published voltage, cooling and CAN interfaces and run a prototype integration and tuning test.

competitors

• name: Cascadia Motion
  why: Its CM200DZ is a traction inverter in Steinmetz's own power-density comparison.
• name: Helix
  why: Its MCU1200 is another motor controller in the site's comparison.

influencers

• name: Owen Brake
  url: https://www.linkedin.com/in/owenbrake
  why: Co-founder and CEO discussing Steinmetz power electronics and product launch.

keywords

• 1000V traction inverter
• 500 kW motor controller
• high power density inverter
• EV power electronics supplier
• custom DC DC converter
• electric vehicle motor controller

voice

• bold and competitive
• engineering-led and quantitative
• American manufacturing focused

signals

• text: An OEM is developing a high-voltage electric drivetrain or new heavy vehicle platform.
• text: A robotics or industrial team is recruiting power electronics engineers or commissioning a motor test stand.

stack

• CAN bus
• open-source firmware

hiring

• Firmware Engineer
• Generalist Hardware/Firmware
• Electrical Engineer

pricing

motion

channels

• YC launch
• LinkedIn
• product website

confidence

Founders

• name: Owen Brake
  title: Founder/CEO
  role: CEO
  bio: Multi-disciplinary engineer with a track record of building across industries-from high-performance brake systems to GHz FCC compliance and scaling production SQL databases with 10B+ records. Previously developed motor controllers at Tesla. Held diverse engineering roles at Neuralink, Apple, Parallel Systems, and Ford. Mechatronics Engineering graduate, University of Waterloo. Led the Formula Electric team, driving innovation in EV performance.
• name: Ethan Childerhose
  title: Founder
  role: Founder
  bio: Co-founder and CTO at Steinmetz. Previously at Rocketlab, Nvidia, Tesla, and Neuralink. I've worked across the hardware stack from analog transistor level design to 100 lb mechanical fixtures for environmental testing. My work has reached the moon, been mass produced millions of times, and processed the faintest of signals from the human brain.