Stempad GTM brain

category

market profile

• text: Scientific note-taking mixes equations, chemistry, graphs and drawings that general-purpose document editors do not handle equally well.
• text: Researchers can choose LaTeX-centered editors such as Overleaf or a mixed-content scientific workspace.

personas

• title: STEM student
  pains:

  • Typing equations and diagrams quickly enough to keep pace with lectures is difficult.
  • Switching between note-taking and drawing apps interrupts study.
• title: Graduate researcher or scientist
  pains:

  • Needs to move quickly between research notes, visualizations and publication formats.
  • LaTeX can be cumbersome for informal scientific writing.
• title: Research team or laboratory lead
  pains:

  • Scientific work must be shared and edited across a group.
  • Commercial work can require managed access and private hosting.
• title: STEM educator or tutor
  pains:

  • Handwritten class notes can be difficult to share clearly.
  • Remote teaching needs a way to express equations and diagrams together.

icp

• text: Individual students and researchers in math, engineering, chemistry and other quantitative disciplines, initially adopting through a free editor.
• text: Academic departments and tutoring organizations seeking shared scientific teaching and writing workflows.
• text: Multi-user scientific businesses with security or access requirements, including research and life sciences teams; team-size minimum is unspecified.

message pillars

• text: Bring scientific writing and publishing together.
• text: Make technical writing fast enough to follow scientific thought.
• text: Connect work to existing scientific formats.
• text: Let people edit together.

objections

• objection: Can I test it before subscribing?
  response: The free plan offers a scratchpad and up to five cloud pads; check the latest feature restrictions.
• objection: Will it fit our existing research workflows?
  response: Try the required PDF, LaTeX or Markdown exports and verify each integration before committing.
• objection: Can our organization manage access and hosting?
  response: Enterprise lists SAML, user management and private cloud hosting; confirm contractual and security requirements directly.

competitors

• name: Overleaf
  website: https://www.overleaf.com/user/subscription/plans
  why: Collaborative online LaTeX editor for scientific documents.
• name: Notion
  why: General-purpose collaborative notes and documents, cited by Stempad as a common alternative.
• name: Posit
  why: Quarto is an alternative for scientific and technical publishing.

influencers

• name: Ralph Rouhana
  url: https://www.stempad.com/blog/welcome-to-stempad
  why: Founder created the product to solve his own scientific note-taking problem.

keywords

• scientific note taking app
• math notes with equations
• collaborative scientific writing
• chemistry note taking software
• LaTeX alternative for students
• scientific writing workspace
• equation editor notes

voice

• science focused
• playful and informal
• speed oriented

signals

• text: A student, teacher or department is looking for faster digital equations and scientific diagrams.
• text: A research team needs collaborative documents with managed access and private hosting.

stack

• Google Drive
• Notion
• Canvas
• Blackboard
• Overleaf
• Benchling
• Obsidian
• Jupyter Notebooks

pricing

motion

channels

• website
• Instagram ads
• blog
• Reddit

confidence

Founders

• name: Ralph Rouhana
  title: Founder/CEO
  role: CEO
  bio: Hey, I'm Ralph 👋 I founded Stempad in early 2024 to help me take notes in my final year of school. After getting it to several hundred users and a few paying subscribers, I saw the potential for schools, research teams, pharmaceutical companies, tutoring companies, and more. I've previously interned at BioRender (W18), Microsoft, and 5 other companies.