superglue GTM brain

superglue sells AI agents that perform ERP implementation and migration work for consulting firms, resellers and systems integrators.

category

AI ERP implementation automation

market profile

  • text: ERP implementations combine repetitive discovery, data mapping, configuration, testing, migration and integration work.
  • text: Fixed-fee projects expose implementation partners to migration overruns; superglue cites an 80% migration-hours reduction at a Sage VAR.

personas

  • title: ERP practice leader at a VAR or systems integrator
    pains:
    • Fixed-fee implementations lose margin when data migration overruns
    • Specialist capacity limits the number of client projects
  • title: ERP implementation consultant
    pains:
    • Cleaning and mapping legacy data takes repeated manual iterations
    • Needs to validate configuration and sign off before changes reach production
  • title: Integration or migration technical lead
    pains:
    • Legacy systems have inconsistent interfaces and data structures
    • Clients may require data residency or private deployment

icp

  • text: Sage, NetSuite, Microsoft Dynamics, SAP and Acumatica implementation partners delivering repeated ERP projects.
  • text: VARs, advisory firms and systems integrators handling complex migrations, especially fixed-fee implementations.
  • text: Security-sensitive firms that need self-hosting or EU data residency may evaluate enterprise deployment.

message pillars

  • text: Automate work across the implementation lifecycle under consultant supervision.
  • text: Reduce project labor in data migration.
  • text: Offer a deployment option for strict client data requirements.

objections

  • objection: AI might make an incorrect production change.
    response: Review each step and test approved mappings before production; verify governance during a scoped pilot.
  • objection: Our clients cannot move sensitive ERP data into a shared cloud.
    response: Evaluate enterprise self-hosting and EU residency against each client contract.
  • objection: We already use an integration platform.
    response: Compare a real migration and configuration workflow with existing tools; the two can coexist during a pilot.

competitors

  • name: Workato
    why: Integration automation that can address part of ERP implementation work.
  • name: Boomi
    why: Enterprise integration platform compared by superglue.
  • name: MuleSoft
    why: API-led enterprise integration alternative.

influencers

  • name: Adina Goerres
    url: https://www.linkedin.com/posts/adinagoerres_today-were-launching-a-ready-to-use-sap-activity-7483852578137464832-LVAv
    why: Founder and CEO sharing product launches.
  • name: Stefan Faistenauer
    url: https://www.linkedin.com/posts/stefan-faistenauer_we-have-been-cooking-after-spending-two-activity-7391891865979154432-tx38
    why: Founder and CTO discussing integration agents.

keywords

  • ERP implementation automation
  • Sage Intacct data migration
  • NetSuite migration tools
  • ERP implementation AI agents
  • legacy ERP data mapping
  • ERP integration platform

voice

  • Concrete and operational
  • Consultant-centered
  • Confident about automation with human oversight

signals

  • text: A Sage or NetSuite partner is hiring implementation consultants or adding fixed-fee projects.
  • text: A systems integrator is migrating clients from legacy ERP and has demanding data residency requirements.

stack

  • Sage Intacct
  • NetSuite
  • Dynamics 365 Business Central
  • Acumatica
  • SAP
  • QuickBooks

hiring

  • Founding Product Engineer, Munich

pricing

model: contact_sales

motion

hybrid

channels

  • LinkedIn
  • GitHub
  • partner ecosystem
  • website

confidence

high

Founders

  • name: Adina Goerres
    title: Founder/CEO
    role: CEO
    bio: Building superglue. Previously worked on GTM at Scalable Capital and commercial projects at Farfetch. Master's from TUM and CDTM
  • name: Stefan Faistenauer
    title: Founder/CTO
    role: CTO
    bio: Building superglue, an open source tool to automate data transformation. Former Software engineer and Google APM with a master’s from Stanford.

Back to YC companies