Synnax GTM brain

category

market profile

• text: Hardware testing combines real-time control, sensor acquisition and post-test analysis, often across separate systems.
• text: Hardware teams working on robotics and industrial automation need to connect sensor-driven systems and automate operations.

personas

• title: Test engineering lead
  pains:

  • Operators juggle live controls, telemetry and post-test review across tools
  • Investigating anomalies and comparing high-frequency runs slows iteration
• title: Controls engineer
  pains:

  • Integrating devices and implementing repetitive sequence logic takes engineering time
  • Operators need reliable transitions between manual and automatic control
• title: Hardware engineering manager
  pains:

  • Fragmented testing infrastructure slows release cycles
  • Growing channel counts make telemetry and operator visibility harder to manage

icp

• text: Hardware developers building instrumented test stands for engines, batteries, valves or other components; company size is not specified.
• text: Industrial automation and robotics organizations that combine physical devices, sensor data and control workflows.

message pillars

• text: Unify real-time control with telemetry and review.
• text: Make hardware operations visible through live interfaces.
• text: Reduce control sequence boilerplate.

objections

• objection: Will our existing devices connect?
  response: Synnax lists OPC UA, Modbus, EtherCAT, NI and Dewesoft; verify specific models and channel rates in a pilot.
• objection: Can we keep operators in control during automated runs?
  response: The platform describes transitions between automated and manual operation; validate overrides against the site's safety requirements.

competitors

• name: NI LabVIEW
  why: Established alternative for hardware test programming and control.
• name: InfluxData
  why: Time-series database that can form part of a separate sensor data stack.
• name: Grafana Labs
  why: Visualization alternative that can be paired with a separate data store.

keywords

• hardware test automation
• test stand control software
• sensor data acquisition
• industrial telemetry visualization
• LabVIEW alternative
• hardware operations platform

voice

• Technical and engineer-oriented
• Direct and confident
• Focused on practical operation

signals

• text: A team is building or upgrading an instrumented test stand with multiple sensors and control channels.
• text: Engineers are consolidating separate acquisition, control and analysis systems.

stack

• Python SDK
• TypeScript SDK
• OPC UA
• Modbus
• EtherCAT

pricing

motion

channels

• Website
• Documentation
• Blog

confidence

Founders

• name: Emiliano Bonilla
  title: Founder/CEO
  role: CEO
  bio: Co-Founder & CEO at Synnax. I'm classically trained in Aerospace Engineering and have a passion for building and selling great software to improve the way teams develop hardware. I led a team in the development of data processing tools for the first launches of Firefly Aerospace's Alpha rocket, one of the few new-space companies to repeatedly reach orbit. I've also worked on automous electric vehicle prototypes and developed banking software for European startups.
• name: Patrick Dotson
  title: Founder/COO
  role: COO
  bio: Co-Founder & COO at Synnax. I worked on propulsion systems for the Starship program at SpaceX and have experience in both hardware and software engineering. I graduated from the University of Michigan with a degree in aerospace engineering.
• name: Elham Islam
  title: Founder/CTO
  role: CTO
  bio: Co-Founder & CTO at Synnax. I wrote flight software for the Mars Sample Return Lander at NASA JPL and developed embedded control systems for laser communication at MIT Lincoln Laboratory. I studied computer engineering at the University of Michigan.