tday.com GTM brain

category

market profile

• text: Software releases and documentation need demos that remain accurate as interfaces change.
• text: Teams can choose between narrated video and interactive demo tools, which solve overlapping product education and marketing jobs.

personas

• title: Developer relations or documentation lead
  pains:

  • Documentation pages lack current visual walkthroughs
  • A merged UI change makes previously recorded demos stale
• title: Product marketer at a software startup
  pains:

  • Feature releases require polished demos under tight deadlines
  • Repeated video editing and brand styling consume scarce creative capacity
• title: Technical founder or engineer
  pains:

  • Explaining a new product requires recording, scripting and narration
  • Sensitive local data needs protection during demo capture

icp

• text: Software companies with web, mobile, desktop or CLI products and frequent feature releases are a strong fit.
• text: Small teams already using coding agents can try self-serve; larger teams with security and procurement requirements can use enterprise sales.

message pillars

• text: Create a narrated demo from an agent prompt.
• text: Automate the production work around footage.
• text: Apply the customer's visual identity.

objections

• objection: Will demos expose code or secrets?
  response: The site says recording occurs locally, source code stays on the machine and secrets block upload; validate the workflow against internal policies.
• objection: Won't the video go stale after the next release?
  response: Paid plans flag potentially outdated demos and Growth offers automatic documentation updates; test the workflow against a representative release.

competitors

• name: Arcade
  why: Offers product demos and AI video creation for software teams.
• name: Supademo
  website: https://supademo.com/pricing
  why: Offers interactive product demos and shareable demo formats.
• name: Clueso
  why: Produces product walkthrough and tutorial videos from recordings.

influencers

• name: David McDonough
  url: https://www.linkedin.com/posts/dave-mcdonough_yc-p26-demo-day-is-here-tdaycom-yc-activity-7472656764023447552-aMsa
  why: Shares tday's YC demo and feature demonstration.

keywords

• AI product demo video
• automated SaaS demo video
• software documentation video generator
• coding agent product demo
• keep product demos up to date
• branded feature launch video

voice

• Concise and practical
• Creative and product-led
• Conversational

signals

• text: A team ships UI changes frequently and its documentation demos are becoming outdated.
• text: A software team uses Claude Code, Cursor or Codex and needs more launch or documentation videos.

stack

• MCP
• Claude Code
• Cursor
• Codex
• Mintlify
• GitBook

pricing

motion

channels

• SEO
• LinkedIn
• YC launch
• product demos

confidence

Founders

• name: Cyrus Kelly
  title: Founder/CEO
  role: CEO
  bio: Co-Founder and CEO of tday. 20 y/o. Began taking university courses at 13 and was admitted to University of Adelaide's most selective computer science degree at 15, while still in high school, completing it at 18. Mentored 300+ student founders as Adelaide University's Chief Student Entrepreneur. Before tday, built communities.one, a student club platform with integrated banking which the University of Adelaide invested in. Dropped out of an MBA to build tday full-time in SF.
• name: David McDonough
  title: Founder/COO
  role: COO
  bio: Building tday, an AI pipeline that turns codebases & PRs into on-brand marketing visuals. Previously Technical Lead at VAL.AI, where I built Australia's first portfolio-scale residential Energy Efficiency Score, lead team to deploy in market with Australia's largest bank & real estate listing platforms. As Lead Engineer at MEQ Solutions, I built novel ML models that predict lamb and beef eating quality from intramuscular fluorescence-spectroscopy signatures. B. Eng. (Computer Syst.) (Hons)