TeamOut GTM brain

TeamOut helps companies source venues and plan retreats, meetings and corporate events through a platform and expert planners.

category

Corporate event and retreat planning

market profile

  • text: Company gatherings require venue sourcing, contract negotiations, guest logistics and activities, often handled by people without event training.
  • text: TeamOut combines free venue sourcing with paid planning and on-site production packages.

personas

  • title: Executive assistant or chief of staff
    pains:
    • An offsite is added to an already full workload.
    • Comparing hotel contracts and coordinating vendors requires specialist knowledge.
  • title: People operations leader
    pains:
    • Distributed colleagues need meaningful opportunities to connect.
    • Travel, accommodation, activities and costs must work for the whole team.
  • title: Sales operations leader
    pains:
    • Sales kickoffs require room blocks, meeting space and AV to come together on budget.
    • Vendor coordination can distract from the event's commercial objectives.

icp

  • text: Companies arranging retreats, sales kickoffs, board meetings or conferences, especially distributed teams.
  • text: Organizations with an internal event owner who lacks dedicated venue procurement or full-time event planning capacity.
  • text: Small and medium groups through large conferences can select different service tiers; fees have minimums.

message pillars

  • text: Experienced planners reduce the burden on the employee put in charge.
  • text: Start with complimentary venue sourcing.
  • text: Make planning fees understandable.

objections

  • objection: Can we afford an outside planner?
    response: Venue sourcing is free; paid planning has a per-guest fee and minimum, with venue and other costs additional.
  • objection: Will the recommendations fit our group and budget?
    response: Use personal venue recommendations and budget guidance, then compare the proposals and contract terms.

competitors

  • name: Naboo
    why: A competing corporate retreat planning service identified by CB Insights.
  • name: Offsite
    why: Helps companies plan and manage team retreats.
  • name: Surf Office
    why: Provides corporate retreat planning.

influencers

  • name: Thomas Mazimann
    url: https://www.teamout.com/thomas
    why: Co-founder and CEO with a public founder page.
  • name: Vincent Albouy
    url: https://www.teamout.com/vincent
    why: Co-founder with a public founder page.

keywords

  • company retreat venues
  • corporate offsite planning
  • sales kickoff venue sourcing
  • team retreat planner
  • corporate event planning services
  • leadership retreat locations

voice

  • empathetic to accidental event planners
  • experienced and direct
  • warm

signals

  • text: A distributed company announces an all-hands, sales kickoff or leadership retreat.
  • text: An executive assistant or people team is seeking event venues and quotes for a group.

hiring

  • Meeting planner

pricing

model: usage
starting price: Venue sourcing free; Standard $199 per guest, $3,000 minimum and $250 deposit

motion

hybrid

channels

  • SEO
  • LinkedIn
  • Product Hunt
  • Hacker News

confidence

high

Founders

  • name: Thomas Mazimann
    title: Founder
    role: Founder
    bio: CEO @TeamOut / Ex Head of Growth @SaaStr / Ex 1st Employee @Voxeet (Acquired by Dolby Lab)
  • name: vincent albouy
    title: Founder
    role: Founder
    bio: - Co-Founder / CPO / CTO @ TeamOut inc - Worked @IBM @VantAI (Acquired by RoivantScience ) - Software engineer and Machine Learning Scientist Hold patents and 7 AI papers

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