The Breakaway GTM brain

The Breakaway built a personalized cycling coaching and performance analysis app; Strava acquired its core assets in May 2025.

category

Cycling coaching apps

market profile

  • text: Performance-minded cyclists need coaching and actionable ride feedback that fits everyday schedules.
  • text: Strava acquired the company's core assets in 2025, so the standalone product's present availability should not be assumed.

personas

  • title: Time-constrained recreational cyclist
    pains:
    • Strict training plans conflict with work and family schedules.
    • It is difficult to choose an effective workout on a given day.
  • title: Performance-oriented cyclist
    pains:
    • Ride data is hard to turn into practical progress guidance.
    • A personal coach may be inaccessible or more structured than desired.

icp

  • text: Consumer riders using connected power meters, cycling computers or fitness platforms; business firmographics do not apply.
  • text: Cyclists preparing for events or seeking measurable improvement are a strong historical fit.

objections

  • objection: Is the independent app still supported after the acquisition?
    response: Check current availability and subscription terms with Strava before subscribing.
  • objection: A rigid plan will not fit my week.
    response: The historical Coach offering was designed for cyclists who struggle with strict plans; confirm current features.

competitors

  • name: TrainerRoad
    why: Adaptive cycling training plans and workouts.
  • name: JOIN Cycling
    why: Cycling plans that adapt to the rider's schedule.
  • name: TrainingPeaks
    why: Training planning and performance analysis for endurance athletes.

influencers

  • name: Christian Vande Velde
    url: https://www.bicycleretailer.com/product-tech/2021/09/09/fitness-app-continues-grow-expand-integration-other-platforms
    why: Former professional cyclist and co-founder who contributed coaching credibility.

keywords

  • cycling training app
  • AI cycling coach
  • flexible cycling training plan
  • cycling performance analysis
  • cycling event preparation
  • cycling power data

signals

  • text: An athlete registers for a cycling event and seeks preparation guidance.
  • text: A rider tracks activities on connected devices and wants progress benchmarks.

stack

  • Strava integration
  • Garmin
  • Wahoo
  • Zwift
  • iOS

pricing

model: unknown

motion

unknown

channels

  • cycling event partnerships
  • App Store

confidence

low

Founders

  • name: Jordan Kobert
    title: Founder
    role: Founder
    bio: CEO & Co-founder of The Breakaway. I founded The Breakaway in 2020 along with Kyle Yugawa. Our mission is to help people improve and we're starting with cycling, leveraging the explosive growth in platforms like Peloton, Zwift and Strava. We'll expand to all aspects of digital fitness to become the go-to coaching app for fitness enthusiasts. Previously I was at: Urbandoor (Acq by Airbnb), Strava, Google, AdMob (Acq by Google), HomeGain.
  • name: Kyle Yugawa
    title: Founder
    role: Founder
    bio: Product designer. Father of two. Recovering jiujiteiro. Weekend warrior cyclist. Co-founder & design leader at The Breakaway YCS21. Singularly focused on helping more people improve their fitness and finding joy in riding their bikes. Previously at Strava, VSCO, and Tempo

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