The Prompting Company GTM brain

The Prompting Company helps software teams improve product discovery in AI answers and usability by AI agents.

category

AI discovery and agent experience

market profile

  • text: AI answer visibility and agent task completion create distinct discovery and product usability problems for software vendors.
  • text: Marketing teams need actionable content and workflow fixes, not just a count of AI mentions.

personas

  • title: Growth marketing lead
    pains:
    • Buyers ask AI for recommendations without seeing the product
    • Mention tracking alone does not explain what content to improve
  • title: Developer relations leader
    pains:
    • Coding agents select the wrong documentation or fail during setup
    • Teams cannot see why agent workflows fail
  • title: Product marketing manager
    pains:
    • AI answers misdescribe or omit product differentiators
    • Needs to prove that new discovery work drives traffic and citations

icp

  • text: Software, infrastructure and developer tool vendors with an API, SDK, MCP server, CLI or documentation-based onboarding.
  • text: Growth, DevRel and product marketing teams at startups through enterprise software companies; both self-serve and custom enterprise plans exist.

message pillars

  • text: Discover the actual questions users ask AI.
  • text: Measure mentions and traffic from AI systems.
  • text: Find the points where agent workflows fail.

objections

  • objection: Our existing web analytics already show traffic. Why buy another tool?
    response: Compare conventional referral analytics with AI prompt visibility and agent workflow failure diagnostics.
  • objection: Can you guarantee an AI system will recommend us?
    response: Use an audit and repeated measurement to establish baseline and track changes; recommendations are controlled by external models.
  • objection: Who will make the content and documentation changes?
    response: Choose between self-service plans and the managed service, and agree owners for product changes.

competitors

  • name: Profound
    why: Tracks and improves brand visibility in AI answers.
  • name: Peec AI
    why: Provides AI search visibility monitoring and analysis.
  • name: AirOps
    why: Offers AI content and search optimization workflows.

influencers

  • name: Michelle Marcelline
    url: https://teapaw.org/michwirantono
    why: Co-founder who posts research and launch updates about AI discovery.
  • name: Kevin Chandra
    why: CEO interviewed about AI discovery and agent-led purchasing.

keywords

  • AI search visibility
  • generative engine optimization
  • LLM citation tracking
  • AI agent experience
  • ChatGPT brand mentions
  • AI discovery audit
  • agent workflow testing

voice

  • Direct and action oriented
  • Technical but accessible
  • Future focused

signals

  • text: A devtools company launches an MCP server or API and wants agents to complete onboarding successfully.
  • text: A growth team sees AI referrals rise or discovers competitors are cited for high-intent buyer questions.

stack

  • Google Analytics
  • PostHog
  • ChatGPT
  • Gemini
  • Claude

hiring

  • Founding GTM
  • Founding Account Executive

pricing

model: flat
starting price: $99/month

motion

hybrid

channels

  • SEO
  • LinkedIn
  • free audit
  • outbound
  • press

confidence

high

Founders

  • name: Kevin Chandra
    title: Founder/CEO
    role: CEO
    bio: CEO The Prompting Company
  • name: Michelle Marcelline
    title: Founder/COO
    role: COO
    bio: Co-Founder @ The Prompting Company
  • name: Albert Purnama
    title: Founder/CTO
    role: CTO
    bio: CTO @ The Prompting Company

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