Theya GTM brain

category

market profile

• text: Bitcoin holders face exchange and platform risks while managing keys and recovery introduces its own operational complexity.
• text: Collaborative multisignature services address both individual and organizational custody, with different tradeoffs in key management and support.

personas

• title: Corporate treasurer or finance leader
  pains:

  • Protecting company Bitcoin without concentrating access in one employee
  • Coordinating vault permissions and recovery across team members
• title: Wealth or Bitcoin advisor
  pains:

  • Helping clients retain control of assets while receiving operational guidance
  • Explaining shared custody and recovery to clients without specialist knowledge
• title: Individual Bitcoin holder
  pains:

  • Concern about exchange failure or loss of custody
  • Fear that a lost key or forgotten recovery phrase could make savings inaccessible

icp

• text: Bitcoin-owning businesses, funds and exchanges that require shared vault management and role-based access; no minimum balance or company size is stated.
• text: Advisors and families who want user-controlled Bitcoin keys with support for shared custody and recovery.

message pillars

• text: Provide custody infrastructure across business and individual use cases.
• text: Combine multisignature protection with usability.
• text: Give users control of their keys with support.

objections

• objection: Self-custody sounds difficult for a nontechnical team.
  response: Review onboarding, key responsibilities and recovery procedures with the provider before transferring funds.
• objection: Can our organization enforce shared control?
  response: Evaluate role-based access and multisignature vault configuration against the organization's authorization and recovery requirements.

competitors

• name: Unchained
  why: Offers collaborative Bitcoin multisignature custody and related financial services.
• name: Casa
  why: Offers assisted multisignature self-custody and inheritance services.
• name: Nunchuk
  why: Offers multisignature wallet and collaborative custody options.

influencers

• name: Smeet Bhatt
  url: https://www.youtube.com/watch?v=MOKFttNigjA
  why: Founder discusses Theya's Bitcoin custody approach.
• name: Sriram Bhargav Karnati
  url: https://www.linkedin.com/posts/srirambhargav_launch-week-theya-yc-has-been-great-activity-7192287832328003584-VNtu
  why: Founder shares product launch features.

keywords

• bitcoin multisig wallet
• bitcoin custody for business
• bitcoin treasury self custody
• bitcoin custody for financial advisors
• shared bitcoin vault
• bitcoin inheritance wallet

voice

• reassuring
• accessible
• security-focused

signals

• text: A business announces a Bitcoin treasury and is evaluating shared custody controls.
• text: An advisor is adding Bitcoin services and needs a client custody workflow.

stack

• Bitcoin multisignature

pricing

motion

channels

• X
• LinkedIn
• YouTube
• blog
• partnerships

confidence

Founders

• name: Vikas Choudhary
  title: Founder
  role: Founder
  bio: Co-founder/CTO at Theya - building a self-custodial bitcoin private bank. Previously co-founder/CTO at Porter (marketplace for trucking - >$230M revenue; backed by Sequoia Capital, Tiger Global)
• name: Smeet Bhatt
  title: Founder
  role: Founder
  bio: Smeet has background as a tech entrepreneur and investor. Previously, he led marketing and GTM at a YC S18 enterprise software company, Prodigal (Sr A: Accel, Menlo, YC). Smeet was also an investor with IDG Ventures and co-founded Chymera (mobile VR ad-network). Smeet studied Civil Engineering and Physics at IIT Bombay and has experience trading global macro (equities, bonds, FX, commodities) and growth tech investing for over 8 years. He also believes that Bitcoin is not a choice.
• name: Sriram Bhargav Karnati
  title: Founder/CTO
  role: CTO
  bio: Previously co-founder / CTO @ Theya (W23). Now I do AI stuff @ Fireworks AI