Titipku GTM brain

Titipku connects Indonesian households with traditional market merchants and personal shoppers for grocery delivery.

category

Hyperlocal grocery marketplace

market profile

  • text: A two-sided marketplace connects households to traditional market stalls through trained personal shoppers.
  • text: The offer competes for recurring fresh grocery orders on convenience, freshness, and delivery cost.

personas

  • title: Household grocery shopper
    pains:
    • Time spent traveling to market and visiting multiple stalls
    • Uncertainty about freshness when someone else picks produce
    • Delivery charges across multiple merchants
  • title: Traditional market stall owner
    pains:
    • Limited reach beyond shoppers physically visiting the market
    • Difficulty building an online sales channel independently

icp

  • text: Households in Indonesian neighborhoods served by a participating traditional market and shopper network.
  • text: Small fresh-food and grocery merchants operating stalls in traditional markets in Indonesia.

message pillars

  • text: Consolidate purchases from multiple market stalls into one transaction.
  • text: Use trained personal shoppers for shopping and delivery.
  • text: Reduce concern about freshness with a product guarantee.
  • text: Support the digital growth of local small merchants.

objections

  • objection: I need to choose fresh produce myself.
    response: Explain the trained shopper process and product guarantee, and demonstrate how claims are handled.
  • objection: Delivery and ordering across stalls will be expensive or complicated.
    response: Show the single checkout across stalls and the applicable delivery promotions and terms.

competitors

  • name: Sayurbox
    why: Indonesian online fresh-grocery alternative.
  • name: Segari
    why: Online fresh grocery alternative in Indonesia.

influencers

  • name: Henri Suhardja
    url: https://id.linkedin.com/in/henri-suhardja-5a5372228
    why: Titipku co-founder and CEO.

keywords

  • belanja pasar online
  • belanja sayur online
  • antar sayur segar
  • belanja daging online
  • aplikasi pasar tradisional
  • grocery delivery Indonesia

voice

  • Conversational Indonesian
  • Practical and reassuring
  • Community-minded

signals

  • text: A household regularly shops for fresh groceries at a market within the service area.
  • text: A market merchant wants to reach online buyers without building a standalone storefront.

pricing

model: unknown

motion

product_led

channels

  • Mobile app
  • SEO
  • LinkedIn
  • Promotions

confidence

medium

Founders

  • name: Henri Suhardja
    title: Founder
    role: Founder
    bio: 2nd time entrepreneur & Angel Investor in some food MSMEs. A food technologist graduate, experienced in entrepreneurship for the last 8 years by having small business and also invest in some small business.
  • name: Ong Tek Tjan
    title: Founder
    role: Founder
    bio: I was born in Padang Indonesia year 1969. I have working experience mostly in banking sector for more than 26 years such BCA, Bank Danamon, Bank Sahabat Sampoerna. Handled SME and Commercial segments, managed branches, sales teams, strategic planning, product developments, for example financial supply chain system, credit origination system, digital saving, cross selling among subsidiaries.

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