Tizeti GTM brain

Tizeti supplies broadband internet to homes and businesses in African markets using wireless and solar-powered infrastructure.

category

African broadband internet service

market profile

  • text: Broadband buyers in Nigeria face a price-sensitive ISP market with competition from mobile and fixed operators.
  • text: Tizeti's solar-powered towers address the cost of delivering internet where infrastructure and power are challenging.

personas

  • title: Urban household decision maker
    pains:
    • Mobile data caps constrain streaming and remote work
    • Needs coverage and predictable home internet costs
  • title: Small business owner or office manager
    pains:
    • Connection outages interrupt customer service and operations
    • Needs affordable shared connectivity for staff
  • title: Event or venue operator
    pains:
    • Needs connectivity for a concentration of attendees
    • Must confirm availability and support at a specific venue

icp

  • text: Residences and small businesses in covered urban areas of Nigeria and Ghana; coverage must be checked by address.
  • text: Events, conferences and public venues needing shared broadband or hotspot access.

message pillars

  • text: Offer affordable access without a data cap.
  • text: Use solar power to lower network operating costs.
  • text: Serve households, workplaces and gatherings.

objections

  • objection: Is the service available and reliable at my address?
    response: Check coverage, installation feasibility and local service terms before purchase.
  • objection: Will a low advertised price cover installation and the service I need?
    response: Request the current local rate card, setup fee and applicable usage terms.

competitors

  • name: Spectranet
    why: Nigerian broadband ISP competing for residential and business connectivity.
  • name: ipNX
    why: Offers competing fixed broadband in Nigeria.
  • name: Starlink
    why: Satellite broadband alternative for locations with suitable coverage.

influencers

  • name: Kendall Ananyi
    url: https://africabusinesscommunities.com/tech-24/interview-kendall-ananyi-founder-tizeti-nigeria/
    why: Founder discusses the connectivity problem and consumer brand.

keywords

  • unlimited internet Lagos
  • Nigeria business broadband
  • home wifi Nigeria
  • Ghana unlimited broadband
  • solar powered ISP
  • event wifi Nigeria

voice

  • optimistic about connectivity
  • affordability focused
  • community and family oriented

signals

  • text: A business opens a new office in a covered city and needs an internet installation.
  • text: A venue plans a conference and needs shared attendee connectivity.

stack

  • Wi-Fi
  • solar-powered base stations

pricing

model: unknown

motion

sales_led

channels

  • local sales
  • website
  • partnerships

confidence

medium

Founders

  • name: Ifeanyi Okonkwo
    title: Founder/Co & Chief Operating Officer
    role: COO
    bio: Co-founder and Chief Operating Officer for Tizeti Inc has over 17 years experience in the telecommunication industry. Prior to Tizeti, he worked with Blackberry (Research in Motion) part of the team that started Blackberry in Nigerian and expansion to Ghana. He also worked at Eircom Ireland. He has a B.Sc from University of Benin, Benin City,Nigeria and an M.Sc from the University of Salford UK. Currently focused on expansion to Francophone Africa

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