Topship GTM brain

Topship helps African merchants ship parcels and freight internationally and within Nigeria through a digital logistics platform.

category

African cross-border shipping

market profile

  • text: Nigerian merchants selling overseas and importing stock need shipping, customs coordination and predictable delivery options.
  • text: Cross-border shippers compete with courier networks and merchant-focused technology platforms, while route and service speed affect cost.

personas

  • title: Founder of a Nigerian e-commerce brand
    pains:
    • Overseas buyers abandon orders when delivery costs are unclear
    • Tracking parcels and explaining customs delays distracts from selling
  • title: Importer or inventory manager
    pains:
    • Coordinating China suppliers and freight consumes time
    • Variable delivery time and clearance costs complicate stock planning
  • title: Logistics or operations lead
    pains:
    • Different shipment sizes and urgency levels require different carrier choices
    • A lost or delayed shipment can undermine customer trust

icp

  • text: Nigeria-based small and midsize merchants exporting to overseas buyers or importing stock, especially e-commerce and consumer brands.
  • text: Importers and exporters with a mix of small parcels and larger cargo, including businesses sourcing from China.

message pillars

  • text: Offer a choice of service levels to suit delivery needs.
  • text: Offer import and export choices with customs clarity.
  • text: Support international sourcing for merchants.

objections

  • objection: What is the full landed cost?
    response: Get a current route-specific quote and confirm whether duties and clearance are included for the selected service.
  • objection: Can you handle our goods and meet our delivery promise?
    response: Confirm commodity restrictions, destination and service-level expectations, then trial representative shipments.
  • objection: How are delays or weight adjustments handled?
    response: Ask for tracking, escalation, claims and weight-discrepancy terms before committing volume.

competitors

  • name: Terminal Africa
    why: Nigerian technology platform for shipping and cross-border logistics.
  • name: Sendbox
    why: Merchant-oriented delivery and shipping alternative.
  • name: DHL
    why: Global courier network competing for international parcel shipments.

influencers

  • name: Moses Enenwali
    why: Founder and CEO who speaks publicly about African shipping and logistics.

keywords

  • ship from Nigeria to USA
  • Nigeria international shipping
  • China to Nigeria cargo
  • Nigeria export freight
  • shipping for Nigerian ecommerce
  • customs clearance Nigeria
  • sea freight Nigeria

voice

  • Merchant focused
  • Accessible and practical
  • Optimistic about African trade

signals

  • text: A Nigerian brand starts taking orders from US or UK customers and needs repeat export shipments.
  • text: A retailer begins sourcing stock from China or adds a new overseas supplier.

pricing

model: usage

motion

hybrid

channels

  • Instagram
  • LinkedIn
  • press
  • mobile app
  • SEO

confidence

medium

Founders

  • name: Moses Enenwali
    title: Founder
    role: Founder
    bio: Moses spent over 8 years working at the intersection of technology and supply chain. He has a background in finance and consulting, and worked as an Associate at EY, specialising in transfer pricing, tax planning, and corporate finance. As a college student, Moses founded Timewall Coffee, focused on importing and distributing coffee beans from rural Nigeria to local coffee shops in the UK.
  • name: Junaid Babatunde
    title: Founder
    role: Founder
    bio: • Built largest auto financing platform in Africa - Autochek. • Lead Engineer at Cars45 (acquired). • Ex founder of Nigeria’s first online ticketing platform - Ticketmax

Back to YC companies