Trackingplan GTM brain

Trackingplan monitors digital analytics and marketing data for analytics, paid media and compliance teams.

category

Digital analytics quality monitoring

market profile

  • text: Websites and apps send events to many analytics and advertising destinations, creating opportunities for missing or duplicated conversion data.
  • text: Analytics agencies can monitor multiple client properties while teams also face consent and personal data risks.

personas

  • title: Digital analytics lead
    pains:
    • Tags break or event properties drift after releases, undermining dashboards.
    • Manual QA and tracking documentation become stale across many properties.
  • title: Performance marketing manager
    pains:
    • Missing or duplicate conversions distort campaign optimization and attribution.
    • Needs an actionable explanation of tracking failures without inspecting every network request.
  • title: Analytics agency director
    pains:
    • Monitoring many client sites manually limits service capacity.
    • Needs to identify issues before a client loses confidence in reports.

icp

  • text: Digital businesses with several websites or apps, meaningful session volume, and multiple analytics and ad destinations.
  • text: Analytics and performance agencies managing tracking and paid media across multiple clients.

message pillars

  • text: Detect data issues continuously instead of waiting for a reporting failure.
  • text: Observe the underlying system before relying on automated decisions.
  • text: Protect campaign spend from bad conversion signals.

objections

  • objection: Will installation require replacing existing analytics tools?
    response: The site describes installation via a tag, SDK or server-side hook and monitoring existing providers; confirm compatibility during a trial.
  • objection: Is the data safe and compliant?
    response: Review the privacy hub and applicable data processing terms, particularly for consent and personal data handling.

competitors

  • name: Segment Protocols
    why: Provides tracking-plan and event governance capabilities in a CDP ecosystem.
  • name: mParticle
    why: Customer data infrastructure with data quality and event governance capabilities.

influencers

  • name: Alexandros Andre Chaaraoui
    url: https://www.linkedin.com/posts/trackingplan_same-models-different-answers-theres-a-activity-7510342164682305536-lOKM
    why: Co-founder and CTO discussing the analytics agent and MCP.

keywords

  • digital analytics QA
  • GA4 tracking monitoring
  • marketing pixel debugging
  • event tracking validation
  • conversion tracking errors
  • analytics data governance
  • consent monitoring

voice

  • Direct and opinionated about data truth
  • Technical but outcome-focused

signals

  • text: A team launches a new website, consent banner or tag manager release and risks breaking conversion tracking.
  • text: An agency is expanding client accounts while manual analytics QA consumes capacity.

stack

  • Google Analytics 4
  • Google Tag Manager
  • Meta Pixel
  • TikTok Ads
  • Segment

pricing

model: usage
starting price: 89 EUR per month, including 300k sessions

motion

hybrid

channels

  • SEO
  • content and guides
  • agency partners
  • affiliate program
  • LinkedIn
  • free trial

confidence

high

Founders

  • name: Alexandros Andre Chaaraoui
    title: Founder
    role: Founder
    bio: I'm a Software Engineer and I love to apply AI in the industry. After obtaining a PhD in Machine Learning, I joined Google to work on Computer Vision for Android and NLP for the Google Assistant, where I owned the Weather vertical. I left to start and lead a ML Team at the 90-year old Rohde&Schwarz. There we patented and launched metrics for Data Analytics based on Deep Learning. As a founder at Trackingplan, I'm managing the technical department and people coordination.
  • name: Jose Padilla
    title: Founder
    role: Founder
    bio: Hi there! Trackingplan co-founder here. Our team joined because we had the need to do something. We had suffered a well-known problem: bad data. Relying on bad data to take business decisions is a pain in the ass. As we are enthusiasts in software, artificial intelligence and business, we had to do something about it. Trackingplan was born. I've built many kinds of software before, from desktop apps to home automation systems. So I'm excited about building Trackingplan and kill -9 bad_data
  • name: Jose Luis Perez
    title: Founder
    role: Founder
    bio: I'm born and I live in Spain. I love creating products that matter, dogs and soccer. I studied CS and founded three tech companies, where I took the role of CEO and product lead, but I try to code when my smarter fellows don't see me. At Guiomatic, we sold millions of custom travel guides to airlines At Hooks, we sent billions of notifications to millions of users. At Techstars we learned a lot. Now at Trackingplan, we help companies trust their data.
  • name: Pedro Trujillano
    title: Founder
    role: Founder
    bio: Business and technical oriented. Worked in development, product, operations and sales. 3x founder and VC.

Back to YC companies