TradeX GTM brain

category

market profile

• text: TradeX says it moved away from prediction markets in April 2025 to build Mindbase AI; the current Mindbase site emphasizes video production and creator distribution.
• text: The old real-money event trading business was closed in India; historical competitors and customers should not be treated as the current ICP.
• text: Mindbase's current site and an older LinkedIn description differ, and its site footer identifies another company; verify ownership and current offer before outreach.

personas

• title: Growth marketing lead at a consumer brand
  pains:

  • Needs a steady supply of short-form creative for launches and paid ads
  • Coordinating editors and creators adds management work
• title: Founder or marketing manager at a direct-to-consumer brand
  pains:

  • Needs product videos without organizing a full shoot
  • Wants creative approvals and reach reporting from one partner
• title: AI video editor or creator
  pains:

  • Finding consistent paid briefs
  • Building skills and access to brand campaigns

icp

• text: Consumer-facing brands in beauty, fashion, local apps, fintech, real estate and automotive that invest in short-form video; account size unspecified.
• text: Independent AI video editors and social creators seeking briefs and distribution work constitute the supply side.

message pillars

• text: One brief coordinates production and distribution.
• text: Make AI video without a shoot.
• text: Keep brand approval and track results.

objections

• objection: Will content match our brand?
  response: Agree on the brief and approval process before production; the site states clients approve each cut.
• objection: How much does a campaign cost?
  response: Request a scoped quote for production and distribution; terms vary by project.

competitors

• name: Billo
  why: Creator-generated video ads for brands compete for short-form creative budgets.
• name: Insense
  why: Creator marketplace and campaign management overlap with creator distribution.
• name: Polymarket
  why: Historical event-trading alternative, not a current video competitor.

influencers

• name: Divij Goyal
  url: https://www.linkedin.com/in/divijgoyal
  why: TradeX founder who has posted about Mindbase.

keywords

• AI video ads for brands
• short form video production
• creator marketing platform India
• AI video editors
• UGC creators for brands
• reels production agency

voice

• Direct and conversational
• Outcome and speed oriented

signals

• text: A consumer brand is launching products and hiring creators for recurring short-form campaigns.
• text: A marketing team needs both video production and creator distribution on social platforms.

pricing

motion

channels

• LinkedIn
• Instagram
• YouTube
• TikTok

confidence

Founders

• name: Divij Goyal
  title: Founder
  role: Founder
  bio: Engineer, Poker player, Trader, Learner, Product Geek. An avid user of product hunt. Technologist by heart. Started career as a software developer. Wore different hats over time from being a Trader in S&P500 to Product Lead for a NBCF. Former Founder at CityMall, A half a billion dollar social commerce in India. Took early exit. Make some money and started TradeX
• name: Indrajeet Roy
  title: Founder
  role: Founder
  bio: An Industrial Engineer graduate from IIT Delhi, Founder- Hoi Foods- India's 5th largest cloud kitchen company. Build and Sold Employability Assessment Platform Skillwill in 2016. An avid Crypto trader and first principle business thinker
• name: Ankit Shrivastava
  title: Founder
  role: Founder
  bio: 10+ years of experience in technology. I have worked with PwC, JPMC and developed a couple of Apps and Games as hobby projects which are live on PlayStore. A part time trader in Indian stock market and love to do sketching, play guitar and photography as hobbies.