Trellis AI GTM brain

category

market profile

• text: Specialty medication access involves referral intake, benefits checks, payer authorization and appeals across fragmented systems.
• text: Buying involves operational, security and contracting stakeholders; the company advertises specialty pharmacy and oncology sales roles.

personas

• title: VP of specialty pharmacy operations
  pains:

  • Referral volume grows faster than intake and authorization staff capacity
  • Slow benefit checks and payer decisions delay therapy starts
• title: Director of patient access or prior authorization
  pains:

  • Staff repeatedly transcribe clinical details into payer portals
  • Denials and missing documentation create rework and lost referrals
• title: Revenue cycle leader at an infusion or oncology provider
  pains:

  • Bad debt and reimbursement leakage reduce treatment profitability
  • Scaling access operations requires added headcount

icp

• text: US specialty pharmacies and infusion providers handling high volumes of specialty drug referrals and authorizations.
• text: Hospital and integrated delivery network pharmacy teams with inpatient, outpatient and specialty service lines.
• text: Oncology providers with payer-intensive treatment access workflows and multiple decision makers.

message pillars

• text: Shorten the interval between referral and treatment.
• text: Grow patient capacity without proportional staffing growth.
• text: Automate the full administrative journey while preserving existing workflows.

objections

• objection: Will implementation disrupt our current workflows?
  response: Review the process mapping approach and scope a pilot around one existing workflow.
• objection: Can agents safely handle sensitive patient data and payer rules?
  response: Request a security review, BAA and an accuracy evaluation against representative cases before expanding.
• objection: How will we know the investment pays off?
  response: Benchmark referral conversion, time to therapy, staff time and reimbursement in a bounded pilot.

competitors

• name: Mandolin
  why: Specialty medication prior authorization automation overlaps with Trellis access workflows.
• name: Tennr
  why: Automates provider intake workflows that compete for the same operational budget.
• name: SamaCare
  why: Provider-facing prior authorization software for specialty practices.

keywords

• specialty pharmacy prior authorization automation
• medication access AI
• infusion referral intake automation
• benefits verification software
• oncology prior authorization
• reduce time to therapy

voice

• outcomes-focused
• healthcare-native
• confident and operational

signals

• text: A specialty pharmacy or infusion network is expanding referral volume or locations without matching access-team capacity.
• text: A provider is hiring for prior authorization and intake roles or reports a backlog of payer submissions.

hiring

• Account Executive, Specialty Pharmacy & Infusion
• Account Executive, Oncology

pricing

motion

channels

• LinkedIn
• events
• sales outreach

confidence

Founders

• name: Mac Klinkachorn
  title: Founder/Co-CEO
  role: CEO
  bio: Mac is the co-founder and CEO of Trellis. Previously, he worked at the Stanford AI lab on large multimodal models for Stanford Health and built ML infrastructure at Cresta, Moveworks, and Amazon.
• name: Jacky Lin
  title: Founder/President and Co-CEO
  role: CEO
  bio: Jacky is a co-founder of Trellis and has taught hundreds of Stanford graduate students how to build, train, and deploy AI models in the Stanford School of Engineering & Graduate School of Business. Previously, he worked at Meta, the World Bank, and Wayfair.