Trellis GTM brain

category

market profile

• text: Rental operators coordinate guest messages, cleaners, maintenance and vendors across multiple tools; portfolio growth multiplies the work.
• text: Trellis positions itself as an operating layer alongside existing property management systems, with 60+ management companies and 7,000+ listings claimed on its site.

personas

• title: Owner or CEO, vacation rental management company
  pains:

  • Adding properties increases coordination costs and threatens service quality.
  • Staff spend time firefighting instead of growing owner relationships.
• title: Director of operations
  pains:

  • Cleaning, maintenance and vendor handoffs fall through cracks across tools.
  • Needs controlled escalation rather than unchecked autonomous actions.
• title: Guest experience manager
  pains:

  • Guest inquiries arrive across channels around the clock.
  • Manual response work competes with urgent guest issues.

icp

• text: Professional vacation rental managers with roughly 20 to 2,000 or more units; not single-property hosts.
• text: Operators with documented routines and teams coordinating guest service and field work, often with an existing PMS.

message pillars

• text: Unify guest communication across channels.
• text: Automate the coordination work that grows with a portfolio.
• text: Scale service without adding the same manual workload.

objections

• objection: Will an agent send an incorrect guest response?
  response: Start with drafts and handoffs, then enable autopilot by channel as confidence grows.
• objection: Do we need to replace our PMS?
  response: Trellis says it works on top of existing property management and booking tools.
• objection: Can the subscription pay for itself on a small portfolio?
  response: Review the per-listing economics on a demo; the company says under about 20 units is often too small.

competitors

• name: ProHostAI
  why: AI property manager for short-term rental hosts with overlapping guest operations.
• name: Breezeway
  why: Property operations and maintenance platform referenced by a Trellis customer as a tool to retire.
• name: Hostfully
  why: Property management platform with AI inbox functionality; may also coexist with Trellis.

keywords

• vacation rental operations automation
• short term rental AI guest messaging
• vacation rental maintenance software
• property management AI agents
• automated cleaning coordination
• Guesty AI inbox

voice

• Operator-led and practical
• Direct about operational chaos
• Ambitious about autonomous hospitality

signals

• text: Portfolio growth is increasing turnovers, guest messages or maintenance backlog.
• text: A manager uses multiple booking channels and has documented field workflows to automate.

stack

• Guesty
• Hostaway
• Airbnb
• Vrbo
• WhatsApp

hiring

• Founding Full-Stack Engineer
• Founder Associate
• Product Engineer
• AI Engineer
• Mobile Engineer

pricing

motion

channels

• SEO
• LinkedIn
• events
• customer referrals

confidence

Founders

• name: Lodovico Benvenuti
  title: Founder/CEO
  role: CEO
  bio: Hi, I’m Lodo. I believe the next decade of software belongs to systems that grow around you, not tools you adapt to. Static SaaS is dying. The future is AI-native software that learns, builds, and evolves with every customer. I’m building that future for hospitality with Trellis: an AI-native operating system that learns how each operator runs, then builds the workflows and nterfaces needed to execute the business. We don't sell software with AI, we sell AI that builds your software
• name: Jan Sahagun
  title: Founder/COO
  role: COO
  bio: Hey, I'm Jan. Ex hockey player who turned his athlete's mindset into sales. In under 2 years in STR tech I closed $2M worldwide and built an STR media platform from scratch. We're currently building the future of short-term rentals to give property managers the last piece of software they'll ever need. Not another tool with AI bolted on but an AI that builds their software.