Trusty GTM brain

Trusty connects residential real estate agents with off-market homes and potential buyers through a private network.

category

Off-market real estate network

market profile

  • text: Off-market agents historically rely heavily on word of mouth to find counterparties; Trusty offers a network for discovery.
  • text: Trusty's founder describes the product as a private MLS for off-market property; market coverage and current availability require verification.

personas

  • title: Buyer's residential real estate agent
    pains:
    • Listed inventory can fail to match an active buyer's desired neighborhood or property.
    • Identifying and contacting unlisted owners is time consuming.
  • title: Listing agent with homeowner relationships
    pains:
    • Privately interested sellers need qualified buyer demand without immediately listing publicly.
    • Existing off-market distribution relies on a limited personal network.
  • title: Homeowner considering a private sale
    pains:
    • A public listing can create exposure before the owner decides to move.
    • It is hard to assess real buyer interest without committing to a listing.

icp

  • text: Residential buyer and listing agents in local markets where the network has sufficient participation and demand for off-market homes.
  • text: Agents serving homeowners willing to entertain private offers and buyers with specific property criteria.

objections

  • objection: Are there enough relevant homes and agents in my area?
    response: Ask for local active inventory and recent matches before relying on the network.
  • objection: Does an off-market property mean the owner will sell?
    response: Treat a match as a potential conversation and confirm seller intent and price.
  • objection: What fees and permissions apply?
    response: Review the current agent agreement, referral terms and homeowner consent process before use.

competitors

  • name: Zillow
    why: The established public home-search marketplace is an alternative channel for buyers and their agents.
  • name: Off-Markt
    why: An off-market home discovery platform, reported by Business Insider.
  • name: Trulia
    why: Public property search is an alternative for agents and buyers seeking inventory.

influencers

  • name: Tim Hyer
    url: https://www.linkedin.com/in/timhyer
    why: Founder posting about the off-market private MLS.

keywords

  • off market homes
  • private real estate listings
  • agent to agent property network
  • unlisted homes for buyers
  • private home sale offers
  • off market real estate leads

signals

  • text: A buyer's agent has active searches with few suitable listings.
  • text: A homeowner is open to a private sale at a specific price without a public MLS listing.

stack

  • ATTOM property data, historically

pricing

model: unknown

motion

unknown

channels

  • LinkedIn

confidence

low

Founders

  • name: Tim Hyer
    title: Founder
    role: Founder
    bio: Tim has a Design degree from Duke and raised over $10M for his last startup. He lives just north of San Francisco where he enjoys exploring the trails of Marin with his wife, four kids, and dog, Stella.
  • name: Nicholas Meyers
    title: Founder
    role: Founder
    bio: Co-founder & CTO @Trusty, Software Engineer - 20+ years, Product Builder, Team Builder, Former Genentech, Charles Schwab

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