Turion Space GTM brain

category

market profile

• text: Government and commercial operators need better awareness of objects as orbital activity and debris increase.
• text: Turion combines imaging, mission software and longer-term in-space logistics in one offering.

personas

• title: Government space program manager
  pains:

  • Obtain timely information about objects in orbit
  • Procure demonstrably operational spacecraft and data services
  • Integrate commercial capability into mission programs
• title: Satellite constellation operations director
  pains:

  • Understand the space environment surrounding a fleet
  • Coordinate mission planning and spacecraft operations
  • Plan for sustained operations and eventual servicing
• title: Space mission software lead
  pains:

  • Manage separate modeling, simulation, ground and flight software systems
  • Integrate mission planning with operational data

icp

• text: US government space agencies and prime contractors with funded space-domain awareness or spacecraft programs.
• text: Commercial satellite operators building or managing fleets and seeking mission software or in-orbit services.

message pillars

• text: Supply integrated spacecraft, software and payloads.
• text: Support mission planning with an integrated stack.
• text: Build toward sustainable space operations.

objections

• objection: Can a young company deliver on orbit?
  response: Assess the flight history and mission evidence against the specific procurement requirements.
• objection: Which services are operational today?
  response: Separate demonstrated imagery and software from future logistics capabilities during a technical and commercial review.

competitors

• name: True Anomaly
  why: Operates in the same space domain awareness market.
• name: NorthStar Earth & Space
  why: Another provider in the space domain awareness market.
• name: Launchspace Technologies Corporation
  why: Competes in orbital awareness and debris management.

keywords

• space domain awareness
• non earth imaging
• satellite mission software
• orbital debris monitoring
• satellite constellation management
• in space servicing

voice

• Ambitious and mission-driven
• Engineering-led
• Execution-focused

signals

• text: A government program issues a funded requirement for orbital awareness or commercial space data.
• text: A constellation operator is expanding its fleet and reviewing mission operations software.

hiring

• Propulsion
• Avionics
• Guidance, navigation and control
• Software
• Operations

pricing

motion

channels

• government procurement
• industry partnerships
• LinkedIn
• press

confidence

Founders

• name: Ryan Westerdahl
  title: Founder
  role: Founder
  bio: Engineer working in aerospace over the last decade, coming most recently from 8.5 years at SpaceX. Automating data pipelines, performance simulations, vibration environments and testing, anomaly resolution, hardware design.
• name: Tyler James Pierce
  title: Founder
  role: Founder
  bio: Aerospace engineer and executive MBA candidate with over a decade of experience in the aerospace and defense sector. Specializes in analysis-driven design, multi-disciplinary optimization, and data processing. Hands-on experience with concept-qualification and testing including vacuum thermal testing of multi-billionaire dollar programs. Experienced with cradle-to-grave engineering of aerospace-assembly-automation system utilizing high-precision robotic manipulators and AI-based vision systems.
• name: Patryk Wiatr
  title: Founder
  role: Founder
  bio: Full stack software engineer with almost 10 years of experience building and maintaining scalable web applications. Patryk has built applications from the ground up, including requirement gathering, testing, and deploying, as well as designing and implementing back end infrastructure solutions to power those applications.