Ubicloud GTM brain

category

market profile

• text: Cloud buyers face hyperscaler premiums and lock-in while still needing managed infrastructure convenience.
• text: Cloud cost optimization can begin with discrete workloads such as PostgreSQL or GitHub Actions runners.

personas

• title: CTO or VP engineering
  pains:

  • Cloud bills grow faster than usage and constrain margins
  • Migrating databases risks downtime or performance regression
• title: Platform or DevOps engineer
  pains:

  • CI workloads are expensive and slow on standard runners
  • Needs isolated ephemeral environments without rebuilding CI workflows
• title: Database infrastructure lead
  pains:

  • Managed PostgreSQL costs and IOPS can become bottlenecks
  • Needs backups, recovery and high availability without operating everything manually

icp

• text: Software companies with significant PostgreSQL, CI or compute workloads and a team able to evaluate infrastructure alternatives.
• text: Teams with workloads suitable for available US and European regions or self-hosting on bare metal.

message pillars

• text: Reduce infrastructure cost.
• text: Keep cloud infrastructure portable and open.
• text: Make a CI pilot easy.

objections

• objection: Will a lower-cost platform meet performance and reliability needs?
  response: Benchmark representative workloads and test backup, recovery and high availability before migrating production.
• objection: Is migrating from AWS too complex?
  response: Start with an isolated CI or noncritical database workload and compare total operational effort.

competitors

• name: Amazon Web Services
  why: Incumbent cloud compute and managed database alternative.
• name: GitHub Actions
  why: Its hosted runners compete for CI workloads.
• name: Aiven
  why: Alternative managed PostgreSQL provider.
• name: BuildJet
  why: Alternative hosted GitHub Actions runner provider.

keywords

• open source AWS alternative
• cheap managed PostgreSQL
• GitHub Actions runner cost
• bare metal cloud
• cloud compute cost optimization
• Postgres hosting

voice

• technical
• open-source oriented
• cost-conscious

signals

• text: Rising CI runner spend or a slow build queue makes a one-workflow pilot timely.
• text: Growing PostgreSQL or compute bills and a desire to reduce cloud lock-in suggest a migration evaluation.

stack

• PostgreSQL
• Kubernetes
• GitHub Actions
• Hetzner
• Leaseweb

pricing

motion

channels

• GitHub
• developer documentation
• SEO
• technical blog
• developer community

confidence

Founders

• name: Umur Cubukcu
  title: Founder
  role: Founder
  bio: Previously visiting partner at YC for W23 and S23; now co-founder at Ubicloud. Co-founder and CEO of Citus Data (S11), the creators of the distributed PostgreSQL database Citus. Led the PostgreSQL product team at Azure, after Citus Data was acquired in 2019 by Microsoft.
• name: Ozgun Erdogan
  title: Founder
  role: Founder
  bio: I’m the cofounder of Ubicloud (YC W24), an open source alternative to AWS. We're on a mission to rebuild the cloud market with different values. Previously, I was a partner at Microsoft, leading PostgreSQL engineering teams. I came to Microsoft through its acquisition of Citus Data (S11). I was the cofounder and CTO at Citus, and I learned a lot about doing startups there. Before all this, I built distributed systems at Amazon.
• name: Daniel Farina
  title: Founder/CTO
  role: CTO
  bio: I am one of the founders of Ubicloud. I've contributed to a number of control planes from an early phase, starting at Heroku, in what would become Heroku Postgres. Since then, I've serially created new control planes and infrastructure cloud products with some close colleagues, at Citus Cloud and Crunchy Bridge. Ubicloud is the fourth such system.