Unbound GTM brain

category

market profile

• text: Coding agents execute commands and connect to MCP servers using developers' permissions, creating a governance surface beyond conventional human-centric controls.
• text: Agent inventory, risk assessment and enforcement must coexist with developer productivity.

personas

• title: CISO or security engineering leader
  pains:

  • Cannot inventory all coding agents and MCP connections or see inherited permissions.
  • Sensitive code, credentials and customer data can reach unapproved tools.
• title: Developer platform or engineering leader
  pains:

  • A blanket ban sacrifices coding productivity while unrestricted agents introduce operational risk.
  • Security interventions can interrupt developers and create inconsistent rules across tools.
• title: Governance and compliance lead
  pains:

  • Needs consistent policy, audit evidence and visibility across developer agents.
  • Risky settings drift as developers adopt new tools.

icp

• text: Engineering organizations adopting multiple AI coding agents and MCP integrations, particularly enterprise teams with sensitive systems.
• text: Organizations with 100 or more developers are explicitly targeted by the enterprise tier.
• text: Regulated or security-sensitive technology and healthcare organizations are plausible fits; YC reports enterprise customers in both.

message pillars

• text: Discover agents, MCP servers, permissions and drift across engineering.
• text: Assess autonomy settings and risky connections before they become incidents.
• text: Audit, warn, block or require approval for risky actions while preserving developer workflows.
• text: Start with a free risk assessment and grow into policy and enterprise governance.

objections

• objection: Will this slow down developers?
  response: Unbound describes native hooks and progressive controls, including audit mode; assess friction in a pilot.
• objection: We already have DLP, IAM and endpoint security.
  response: Test whether existing controls inventory MCP configurations and govern agent terminal actions; Unbound positions itself around that gap.
• objection: How much will adoption cost?
  response: The published Pro price starts at $20 per user per month billed annually, with usage limits and enterprise pricing separate.

competitors

• name: Zenity
  why: Agent security platform covering coding agents, access and tool calls.
• name: Intutic
  why: Offers coding-agent pre-execution policy and MCP governance.
• name: Palo Alto Networks Prisma AIRS
  why: Broad AI runtime security and governance including coding tools.

influencers

• name: Vignesh Subbiah
  url: https://www.linkedin.com/posts/vigneshsubbiah16_excited-to-announce-the-launch-of-unbound-activity-7232266503541153793-N-Cn
  why: Co-founder who posted the company's YC launch.

keywords

• AI coding agent security
• MCP security governance
• Claude Code security
• AI agent access control
• AI data loss prevention
• shadow AI discovery
• agent security posture

voice

• Security-led and direct
• Technical and concrete
• Balances risk with developer productivity

signals

• text: A rollout of Claude Code, Cursor or other coding agents across engineering creates immediate discovery and control needs.
• text: New MCP connections to internal systems or an audit of AI access are plausible buying triggers.

stack

• Claude Code
• Cursor
• GitHub Copilot
• MCP
• Splunk
• Datadog

hiring

• Software Engineering Intern
• Founding Engineer

pricing

motion

channels

• LinkedIn
• SEO
• press
• free risk assessment
• events

confidence

Founders

• name: Rajaram Srinivasan
  title: Founder/CEO
  role: CEO
  bio: Building data security for Gen AI. Prev: Palo Alto Networks, Adobe | MIT Alum
• name: Vignesh Subbiah
  title: Founder/CTO
  role: CTO
  bio: Cofounder at Unbound. Security for AI agents.