Untether Labs GTM brain

category

market profile

• text: Providers must align clinician coverage with fluctuating demand, labor rules and staffing costs.
• text: Healthcare scheduling platforms compete on rules-based schedules, mobile workflows and enterprise integrations.

personas

• title: Healthcare operations or workforce leader
  pains:

  • Coverage gaps and callouts consume management attention.
  • Agency staffing and overtime put pressure on margins and patient access.
• title: Clinical scheduling manager
  pains:

  • Schedules must account for licenses, skills, contracts and coverage targets.
  • Staff availability is scattered across texts and spreadsheets.
• title: Finance or payroll leader
  pains:

  • Payroll errors create rework.
  • Poor visibility into clinician utilization makes labor budgets harder to manage.

icp

• text: Hospitals, health systems and enterprise telehealth providers with substantial clinician rosters and complex shift coverage.
• text: Digital clinics and healthcare organizations managing a blend of employee and contractor clinicians, with HRIS and EHR integration needs.

message pillars

• text: Create schedules around the care team's rules.
• text: Make schedule and availability information accessible to staff.
• text: Use forecasting to reduce premium labor.

objections

• objection: Could automated scheduling miss clinical or contractual constraints?
  response: Test the rules against actual licenses, skill mix and coverage requirements, with clinical leaders approving schedules.
• objection: Will implementation disrupt current systems?
  response: Scope the rollout and validate specific HRIS and EHR integrations with a pilot roster.

competitors

• name: QGenda
  website: https://www.qgenda.com/workforce-scheduling-software/
  why: Rules-based provider and staff scheduling for healthcare organizations.
• name: symplr
  website: https://www.symplr.com/products/symplr-workforce/
  why: Healthcare workforce scheduling and staffing software.

influencers

• name: Aditya Sharma
  url: https://www.sharmaed.com/
  why: Founder and CEO who writes about healthcare workforce automation.

keywords

• healthcare workforce scheduling
• clinician scheduling software
• hospital staff scheduling AI
• healthcare float pool software
• reduce agency nurse spend
• provider workforce management

voice

• operational
• results-oriented
• plainspoken

signals

• text: A hospital is seeking to reduce agency labor or increase float-pool coverage.
• text: A virtual care organization has a growing blended clinician workforce and scheduling overhead.

stack

• HRIS integrations
• EHR integrations

hiring

• Enterprise Account Executive, Healthcare

pricing

motion

channels

• website
• blog
• LinkedIn

confidence

Founders

• name: Aditya Sharma
  title: Founder
  role: Founder
  bio: ex-Uber, ex-Headspace, repeat founder, Waterloo Engineer