UpCodes GTM brain

category

market profile

• text: Architects must reconcile model codes with jurisdiction-specific amendments, and the burden grows when projects span multiple jurisdictions.
• text: The company has expanded from code lookup into AI plan review and connected specifications.
• text: AI answers require professional verification against applicable code and local authority interpretation.

personas

• title: Architect or building code consultant
  pains:

  • Finding applicable adopted code and amendments takes time across jurisdictions.
  • Missed provisions can create redesign and permit delays.
• title: Engineering or QA/QC project lead
  pains:

  • Drawing reviews and code research involve many disconnected manual checks.
  • Project teams need to share source-backed interpretations and coordinate requirements.
• title: Building product manufacturer specification marketing lead
  pains:

  • Designers need relevant product data when specifying a compliant assembly.
  • Product specifications and certifications are difficult to surface in the designer's research workflow.

icp

• text: US architecture, engineering and construction firms researching codes across states and municipalities, from individual practitioners to teams of 25 or more.
• text: Large design and construction organizations standardizing QA/QC and specification workflows across project teams.
• text: Building product manufacturers seeking visibility and specification engagement among AEC professionals.

message pillars

• text: Make codes, assemblies and products searchable together.
• text: Help teams research, collaborate and calculate.
• text: Anchor AI research in cited code sections.
• text: Bring local amendments into jurisdictional code research.

objections

• objection: Can we trust AI output for a project?
  response: Review the cited provisions, applicable local adoption and authority having jurisdiction; use AI to assist professional judgment.
• objection: We already have code books and a research process.
  response: Compare a real multi-jurisdiction research task, team collaboration and source tracking with the current workflow.
• objection: Does the subscription justify its cost for a whole firm?
  response: Pilot with frequent code researchers and assess use, jurisdiction coverage and potential bulk pricing before a wider rollout.

competitors

• name: ICC Digital Codes
  website: https://codes.iccsafe.org/
  why: Offers digital model codes, local amendments and code research tools.
• name: Archistar
  website: https://www.iccsafe.org/about/periodicals-and-newsroom/international-code-council-collaborates-with-archistar-to-modernize-permitting-and-accelerate-housing-development
  why: AI-enabled building and zoning compliance review, including municipal permitting.
• name: CodeComply.AI
  why: Competes in AI-assisted plan and code compliance review.

influencers

• name: Scott Reynolds
  url: https://www.linkedin.com/in/scott-reynolds
  why: CEO and cofounder sharing product launches and AEC workflows.

keywords

• building code lookup
• local building code requirements
• building code compliance software
• AI building code assistant
• architect code research
• AI plan review
• construction specification software
• code to spec workflow

voice

• professional
• practical
• research-oriented

signals

• text: An AEC firm expands across jurisdictions or states and faces more fragmented code adoptions.
• text: A design team is adopting AI-assisted QA/QC or standardizing specifications across offices.
• text: A building products manufacturer is investing in digital specification and discovery by architects.

pricing

motion

channels

• searchable code content
• SEO
• free trial
• LinkedIn
• webinars

confidence

Founders

• name: Garrett Reynolds
  title: Founder
  role: Founder
  bio: Been working in the AEC tech space for last 8 years, first at PlanGrid and now UpCodes.
• name: Scott Reynolds
  title: Founder
  role: Founder