Velt GTM brain

category

market profile

• text: AI-enabled software needs review and approval between an agent's proposal and changes to user data.
• text: Developer tools for embedded collaboration compete to replace the time required to build comments and real-time features in-house.

personas

• title: VP Engineering at a B2B SaaS company
  pains:

  • Building comments, notifications and approvals competes with core roadmap work.
  • Agent actions need controls before they change customer data.
• title: Head of Product for an AI-native application
  pains:

  • Users exchange screenshots and feedback in Slack, away from the work being reviewed.
  • Enterprise buyers require approvals before adopting automated workflows.
• title: Enterprise security or compliance lead
  pains:

  • Must demonstrate who approved a sensitive change and when.
  • Needs data residency, hosting and contractual security controls reviewed.

icp

• text: B2B software vendors whose users review shared work, including fintech, operations and AI-native SaaS products.
• text: Product engineering teams building with React, Next.js or Angular that want embedded review components.
• text: Enterprise SaaS vendors facing customer requirements for self-hosting, regional hosting or HIPAA agreements.

message pillars

• text: Use human approval to govern agent-generated work.
• text: Reduce the time spent building review infrastructure.
• text: Record who authorized changes.
• text: Price collaboration by active documents instead of seats.

objections

• objection: We could build this ourselves.
  response: Compare the full cost of comments, approvals, notifications and maintenance against an SDK pilot in one workflow.
• objection: We cannot allow AI agents unrestricted write access.
  response: Velt describes proposals reviewed by people before the customer's webhook applies a change.
• objection: Our customers demand hosting and security controls.
  response: Review enterprise self-hosting, regional hosting and the security review with the vendor.

competitors

• name: Liveblocks
  why: Provides embedded real-time collaboration and competes for developer integration decisions.
• name: Ably
  why: Real-time infrastructure can support a custom-built collaboration experience.
• name: Cord
  why: Embedded collaboration provider referenced by Velt's migration resources.

influencers

• name: Rakesh Goyal
  why: Velt founder and former Google product manager, discussed in company coverage.

keywords

• embedded approval workflow SDK
• AI agent human approval
• React collaboration SDK
• in-app comments SDK
• audit trail SDK
• Liveblocks alternative
• approval components SaaS

voice

• Direct and developer-oriented
• Concrete about build time and control
• Conversational product scenarios

signals

• text: A product team is shipping agents that propose changes to customer data and needs approval controls.
• text: Enterprise prospects are requesting auditability, approvals or data residency.
• text: Users coordinate reviews in Slack or screenshots outside the application.

stack

• React
• Next.js
• Angular
• webhooks
• Tiptap
• Yjs

hiring

• Founding Test Automation Engineer
• Founding Support Engineer
• Software Engineer (Backend leaning)
• Software Engineer (Frontend leaning)

pricing

motion

channels

• developer documentation
• SEO
• customer stories
• sales demos

confidence

Founders

• name: Rakesh Goyal
  title: Founder
  role: Founder
  bio: I am the co-founder & CEO of Velt. Previously, I was a Product Manager at Google for 9 yrs. I've launched strategic products like AR in Google Maps & Search. Nothing great was ever built alone. Technology has made the world a small place. It enables people to work together no matter where they are. This was never possible before. Velt will make the world more collaborative & build more great things. I grew up in India & now live in San Francisco. I love camping 🏕 & star gazing 🌌