Veriff GTM brain

category

market profile

• text: Digital onboarding teams must balance fraud detection, regulatory compliance and conversion.
• text: Identity verification vendors compete on document and biometric checks, fraud signals and workflow integration.
• text: Verification demand extends beyond fintech into mobility and social platforms.

personas

• title: Head of fraud and identity
  pains:

  • Synthetic identities and deepfakes evade checks
  • Manual review and false declines increase cost and lose good users
• title: KYC and compliance leader
  pains:

  • Keeping onboarding and screening controls consistent as the company enters more countries
  • Proving compliance without expanding manual review staff
• title: Product and onboarding engineering leader
  pains:

  • User drop-off during document capture and verification
  • Maintaining verification across mobile and web while shipping new markets

icp

• text: Digital financial services, marketplaces, mobility and gaming businesses verifying individual users.
• text: High-growth platforms serving users in multiple countries with diverse identity documents and languages.
• text: Businesses with meaningful onboarding volume and engineering teams able to integrate an API or SDK, from self-service to enterprise.

message pillars

• text: Protect onboarding conversion with fast feedback and decisions.
• text: Reduce manual compliance work across KYC, KYB and AML.
• text: Detect emerging identity fraud without slowing good customers.
• text: Integrate through existing developer tools rather than building capture infrastructure.

objections

• objection: Will identity checks reduce completion?
  response: Pilot on your own mix of users and measure completion, false declines and review time.
• objection: Can the system handle our users across borders?
  response: Validate supported documents, languages and screening coverage for each launch market.
• objection: Will costs scale predictably?
  response: Model verification volume, minimum commitments and any extra screening costs before purchasing.

competitors

• name: Persona
  why: Offers configurable identity verification workflows for digital onboarding.
• name: Jumio
  why: Competes on document and biometric identity verification and fraud prevention.
• name: Sumsub
  why: Competes on identity verification and compliance screening.
• name: Socure
  why: Competes on identity data and fraud decisioning.

influencers

• name: Kaarel Kotkas
  url: https://techcrunch.com/2022/01/26/identity-verification-provider-veriff-raises-100m-series-c-co-led-by-tiger-global-and-alkeon/
  why: Founder and CEO who speaks about digital trust and verification.

keywords

• identity verification API
• KYC verification software
• biometric identity verification
• deepfake fraud detection
• business verification KYB
• identity verification pricing
• AML screening API

voice

• Trust centered
• Direct and outcome focused
• Global and technical

signals

• text: A fintech or marketplace is launching onboarding in additional countries.
• text: Fraud attempts, false declines or manual identity review queues are rising.
• text: A product needs ongoing biometric authentication beyond the initial onboarding check.

stack

• APIs and webhooks
• Web and mobile SDKs

pricing

motion

channels

• SEO
• developer documentation
• live demo
• sales demos
• events and webinars

confidence

Founders

• name: Kaarel Kotkas
  title: Founder/CEO
  role: CEO
  bio: Kaarel is the visionary founder and CEO behind Veriff. A strategic leader with a deep conviction in the power of honest digital identity, Kaarel guides Veriff's team in staying ahead of sophisticated fraud and the rapidly evolving landscape of online identification. His energy and relentless commitment to integrity inspire those around him to push boundaries in the fight for a safer internet.