Vobi GTM brain

Vobi sells project, purchasing and financial management software to Brazilian construction businesses and design practices.

category

Construction management software

market profile

  • text: Construction teams coordinate estimates, procurement, schedules, payments and client updates across projects.
  • text: The Brazilian construction software market spans smaller contractor tools and broader construction ERP platforms.

personas

  • title: Remodeling contractor owner
    pains:
    • Manual estimates take too long and undermine cost control.
    • Purchases and payments are fragmented across spreadsheets and jobs.
  • title: Construction operations manager
    pains:
    • Tasks and deadlines lack clear ownership.
    • Field progress and procurement records are difficult to consolidate.
  • title: Architecture or interiors practice principal
    pains:
    • Client approvals and project documents are scattered.
    • Tracking project profitability and collecting payments takes manual effort.

icp

  • text: Brazilian small construction firms, engineering companies, contractors and remodelers with recurring projects are the core audience.
  • text: Architecture and interior design practices needing estimates and client collaboration are also explicitly targeted.

message pillars

  • text: Give owners financial visibility and more time.
  • text: Automate estimates using reusable structures.
  • text: Centralize client communication and information.

objections

  • objection: Will another system add work to our projects?
    response: Demonstrate a single job from budget to purchasing and client updates using templates.
  • objection: Can our team and clients follow work away from the office?
    response: Pilot the mobile app and client portal on an active project.
  • objection: How much does it cost?
    response: Request an invitation and a written proposal covering users and project limits; public prices were not confirmed.

competitors

  • name: Sienge
    why: Brazilian construction ERP competing for builders and developers.
  • name: Obra Prima
    why: Construction management platform with budgeting and worksite controls.
  • name: Gestor Obras
    why: Construction project platform covering budgets, procurement and schedules.
  • name: Mais Controle
    why: Brazilian construction management alternative for price-sensitive firms.

influencers

  • name: Ythalo Silva
    url: https://fusoesaquisicoes.com/acontece-no-setor/startup-recebe-aporte-de-r-7-milhoes-para-se-tornar-super-app-da-construcao-civil/
    why: CEO and co-founder has publicly described the product and supplier network vision.

keywords

  • software gestão de obras
  • orçamento de obra online
  • gestão de compras construção civil
  • controle financeiro construtora
  • software para arquitetos
  • diário de obra aplicativo

voice

  • Direct and practical
  • Conversational Brazilian Portuguese
  • Productivity and profitability focused

signals

  • text: A builder is adding concurrent projects while estimates and purchasing remain manual.
  • text: A contractor wants to see job-level profitability and streamline client collections.

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • blog
  • podcast
  • events

confidence

medium

Founders

  • name: Ythalo Silva
    title: Founder
    role: Founder
    bio: My family businesses boosted my entrepreneurial mindset from childhood. I founded my first business while still in college, failed and soon after, became partner and EIR at MAR Ventures, a Brazilian venture studio that co-founded startups such as Easy Carros, Remessa Online (acquired by Ebanx for over $200M), and Modiax. At MAR, I led operations at Easy Carros and founded Modiax, a crypto exchange that was acquired by Foxbit in 2019.
  • name: Murillo Freitas
    title: Founder/CTO
    role: CTO
    bio: Specialist in software engineering by Unicamp with more than 10 years of experience. He started his entrepreneur journey in 2015 as an EIR and Partner at MAR Ventures, a marketplace and fintech Brazilian venture builder that co-founded companies such as Easy Carros, Finpass, Remessa Online (acquired by Ebanx), and Modiax (acquired by Foxbit). As one of the first three people on the tech team, Murillo built the early technology versions of all these companies.
  • name: Guilherme Guerra
    title: Founder
    role: Founder
    bio: Guilherme is a civil engineer who graduated from the Federal University of Espírito Santo and has over 12 years of experience in the construction market. As a technology enthusiast, he couldn't stand the lack of technology in the construction industry and decided to enter the technology market by working for startups like Modiax (acquired by Foxbit) and MAR Ventures (a Brazilian venture builder) to get experience and create Vobi, one of the fastest-growing construction startups in Brazil.
  • name: Fábio Witt
    title: Founder
    role: Founder
    bio: Fabio loves working with digital products and founded his first company, a software house, in 2011 and his first startup (Easy Carros) in 2014. In 2015, Fabio became a partner and EIR at MAR Ventures, a Brazilian marketplace and fintech venture builder, where he helped build companies like Remessa Online (acquired by Ebanx), Singu, Modiax (acquired by Foxbit), and Finpass. He also got a scholarship abroad through the Science without Borders program, where he studied at Stanford and CSU Chico.

Back to YC companies