Wand Solar GTM brain

category

market profile

• text: The landlord-tenant split incentive makes it difficult for rental owners to capture solar investment returns when tenants pay utility bills.
• text: The platform combines solar and utility electricity in tenant billing and distributes payments.

personas

• title: Single-family rental owner
  pains:

  • Solar capital costs accrue to the owner while tenant utility savings may not.
  • Tracking consumption and collecting fair energy payments adds administrative work.
• title: Multifamily real estate investor
  pains:

  • Needs a credible solar investment return and an operating model for tenant billing.
  • Must protect tenant relationships while improving net operating income.
• title: Solar installer serving rental properties
  pains:

  • Landlord prospects may not see a way to monetize tenant electricity consumption.
  • Needs a billing partner to make rental projects commercially viable.

icp

• text: US landlords with single-family or multifamily rental properties that already have solar or are considering installation.
• text: Real estate investors with rooftops and tenant-paid energy bills who want to improve property returns.

message pillars

• text: Turn rental-property solar into income.
• text: Simplify billing for solar and grid electricity.
• text: Avoid extra equipment for consumption collection.

objections

• objection: Will tenants accept another charge?
  response: Explain the combined bill and proposed energy rate, and validate the lease and local rules before rollout.
• objection: I do not yet have panels or want installation costs.
  response: Wand says it can help with financing, installation and maintenance; evaluate the property's economics first.

competitors

• name: Ivy Energy
  why: Provides a competing approach to solar billing for rental properties.
• name: King Energy
  why: Provides solar solutions for multitenant commercial properties.
• name: Arcadia
  why: Offers alternative energy data and clean energy services that can compete for property energy budgets.

influencers

• name: Idan Shahar
  url: https://fundraisingfox.com/people/idan-shahar
  why: Co-founder who publicly announced the YC launch.

keywords

• bill tenants for solar energy
• solar panels rental property
• landlord solar billing software
• multifamily solar revenue
• rental property solar ROI
• tenant solar electricity billing

voice

• practical
• optimistic
• owner-focused

signals

• text: Rental owner has installed solar but tenants receive the utility savings.
• text: Property investor or installer is assessing solar for tenant-occupied roofs.

pricing

motion

channels

• SEO
• solar installer partnerships
• LinkedIn
• YC launch

confidence

Founders

• name: Idan Shahar
  title: Founder
  role: Founder
  bio: I always operate at the forefront of technology, curious about Kubernetes, App Innovations, Cloud Native, and OSS technologies. I enjoy partnering with developers and C-level executives to realize the value of Cloud Native through, public speaking, communities, and hackathons. I've been a backend developer most of my life, and in the last few years, I helped companies build and modernize Cloud Native applications.
• name: Itai Peri
  title: Founder
  role: Founder
  bio: I'm super passionate about entrepreneurship, and have been in this area for the past 6 years. I come from a background of Software Engineering and Machine Learning, and love to solve complex problems using these two disciplines. In the past I've been CTO of a B2C startup, and as a Data Scientist in another startup led a project for identifying diseases in trees using advanced Computer Vision algorithms. Nowadays I'm working to help companies better manage their delivery pipelines.