Wideframe GTM brain

category

market profile

• text: Editors spend time finding shots, syncing multiple cameras and preparing footage before creative editing can start.
• text: Premiere's own AI Assistant and independent plugins increasingly overlap on media organization and rough cuts.

personas

• title: Freelance video editor
  pains:

  • Finding relevant interview soundbites across hours of footage
  • Syncing cameras and external audio consumes time before the edit
• title: Post-production lead at a creative agency
  pains:

  • Repetitive logging and multicam preparation constrain team throughput
  • Editors need organized handoffs that remain editable in Premiere
• title: Documentary producer or editor
  pains:

  • Large libraries make it hard to locate the right shot or quotation
  • Preparing selects from interviews and B-roll can delay story work

icp

• text: Freelance editors and small production teams using Premiere Pro on Apple Silicon Macs; teams can request custom pricing.
• text: Agencies and documentary or interview producers handling recurring multicamera shoots and large libraries of raw footage.

message pillars

• text: Move quickly from raw footage to an editable project.
• text: Preserve the editor's creative control.
• text: Find useful material by speech or visual content.

objections

• objection: Will this replace our creative judgment?
  response: The product prepares bins and timelines while the editor retains the creative edit.
• objection: Will the results fit our existing workflow?
  response: Test a real shoot with the trial and check the editable Premiere project and linked original media.
• objection: Can our hardware run it?
  response: The individual product currently requires an Apple Silicon Mac and Premiere Pro.

competitors

• name: Adobe Premiere AI Assistant
  website: https://helpx.adobe.com/premiere/desktop/premiere-ai-assistant/overview.html
  why: Native Premiere assistant organizes media and assembles initial edits.
• name: Spingle
  website: https://cleancut.ai/
  why: AI assistant inside Premiere and Resolve finds footage and assembles rough cuts.
• name: Jumper
  website: https://getjumper.io/ai-agents/premiere-pro
  why: Searches video and speech for Premiere editing workflows.

keywords

• AI assistant editor Premiere Pro
• automated multicam sync
• search video footage by content
• interview selects automation
• Premiere Pro AI logging
• documentary footage organization

voice

• direct and editor focused
• practical and workflow specific
• protective of creative control

signals

• text: An agency regularly produces multicamera interviews and spends hours preparing bins and selects.
• text: A Premiere-based team is taking on a large documentary or footage archive and needs faster search.

stack

• Adobe Premiere Pro
• Apple Silicon Mac

pricing

motion

channels

• Product Hunt
• LinkedIn
• blog
• self-serve trial

confidence

Founders

• name: Daniel Pearson
  title: Founder/CEO
  role: CEO
  bio: Co-Founder / CEO at Wideframe (YC W26). Previously managed $1B+ in growth budget for clients like Uber, DoorDash, Dropbox, and 175+ others.
• name: Zachary Kim
  title: Founder/CTO
  role: CTO
  bio: Co-Founder and CPTO of Wideframe (W26)