You Got Listings GTM brain

category

market profile

• text: Rental professionals need to manage inventory, advertise vacancies and move renter inquiries through leasing.
• text: The platform combines listing syndication and a professional network with showings, applications, screening and e-signatures.

personas

• title: Rental brokerage owner or team manager
  pains:

  • Agents spend time searching fragmented rental inventory
  • Needs shared listings and a consistent path from inquiry to signed lease
• title: Independent rental agent
  pains:

  • Repeats listing and lead management across advertising sites
  • Showing coordination and document collection interrupt prospecting
• title: Landlord or property manager
  pains:

  • Vacancies need exposure to renters and licensed professionals
  • Needs a simpler way to process applications and screening

icp

• text: Licensed residential rental agents and brokerages operating in supported US markets, including teams needing shared access.
• text: Owners and property managers advertising their own residential rentals who want a free entry point and optional leasing services.
• text: Accounts are assigned to one state, so multi-state operations should verify account and coverage requirements.

message pillars

• text: Unify the rental process.
• text: Broaden distribution of available properties.
• text: Carry a deal through to signature.

objections

• objection: Will it cover the markets and listing sources we use?
  response: Confirm supported markets and any MLS access or pricing before committing.
• objection: Will the advertised subscription cover our whole workflow?
  response: Review the plan comparison and optional third-party, usage and data feed charges.
• objection: We already advertise through rental portals.
  response: Assess whether shared inventory and connected lead-to-lease workflows reduce duplicate work while retaining needed channels.

competitors

• name: Apartments.com Rental Manager
  why: Rental listing and management alternative, while Apartments.com is also a YGL distribution channel.
• name: Zillow Rental Manager
  why: Alternative for listing and managing rentals; Zillow is also a distribution channel.
• name: Rental Beast
  why: Rental listings and leasing software for professionals.

keywords

• rental listing software
• apartment listing syndication
• rental brokerage software
• rental showing scheduler
• landlord leasing software
• rental application screening
• shared rental inventory

voice

• practical
• workflow focused
• direct

signals

• text: A rental brokerage is adding agents and needs shared inventory and lead handling.
• text: A property manager is advertising multiple vacancies across portals and coordinating showings manually.

stack

• Zillow
• Apartments.com
• Zumper
• API

pricing

motion

channels

• SEO
• listing distribution partners
• self-service signup
• sales demos

confidence

Founders

• name: Gordon Chen
  title: Founder
  role: Founder
• name: Yanjun (Yan) Li
  title: Founder/COO
  role: COO