YouShift GTM brain

YouShift sells AI-assisted scheduling and workforce management software to healthcare organizations.

category

Healthcare workforce management

market profile

  • text: Hospitals coordinate complex coverage, employee preferences, credentials and pay across separate workflows.
  • text: Existing healthcare scheduling and workforce platforms include QGenda and ShiftWizard.

personas

  • title: Nurse manager or staffing manager
    pains:
    • Building coverage around availability, rest rules and contracts
    • Filling last-minute gaps while checking eligibility
  • title: Hospital COO or workforce executive
    pains:
    • Limited visibility into labor costs by site and team
    • Operational staff spend time on repetitive scheduling follow-up
  • title: Clinician
    pains:
    • Shift swaps depend on group chats
    • Pay discrepancies are hard to catch before payroll

icp

  • text: Hospitals and health systems with shift-based clinical teams and complex coverage rules.
  • text: Multi-site healthcare organizations seeking centralized workforce visibility and scheduling.

message pillars

  • text: Replace spreadsheet-driven scheduling with an integrated workforce record.
  • text: Let managers rework schedules around rules and requests.
  • text: Reduce the friction of shift coverage.
  • text: Connect time worked to auditable payroll calculations.

objections

  • objection: Can it enforce our staffing rules and credentials?
    response: Discuss a pilot using representative coverage, rest and credentialing rules and inspect conflicts before publishing.
  • objection: Will staff adopt another system?
    response: Demonstrate mobile schedule access, swaps and pay review with a clinician group.
  • objection: Can it fit our payroll process?
    response: Review the line-level calculation and validate integration requirements with the payroll team.

competitors

  • name: QGenda
    why: Healthcare workforce scheduling, credentialing and compensation platform.
  • name: ShiftWizard
    why: Competes for healthcare staff scheduling workflows.

keywords

  • hospital staff scheduling software
  • nurse scheduling automation
  • healthcare workforce management
  • clinical shift swaps
  • hospital labor cost analytics
  • healthcare credentialing software

voice

  • Practical and operational
  • Plainspoken
  • Clinician-centered

signals

  • text: A hospital is replacing spreadsheets for clinical scheduling.
  • text: A health system is consolidating scheduling across multiple sites.

hiring

  • Founding Business Development Representative

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • outbound
  • SEO

confidence

medium

Founders

  • name: Lucía Vives Martorell
    title: Founder/CEO
    role: CEO
    bio: Originally from Barcelona, I studied Biomedical Science at University College London and Harvard. I am the co-founder of YouShift, a SaaS platform that automates shift scheduling for hospitals, helping healthcare professionals achieve better work-life balance and reduce burnout.
  • name: Jota Chamorro
    title: Founder/CTO
    role: CTO
    bio: Cofounder at YouShift. Building the AI-native workforce OS for healthcare. Previously at Harvard CS
  • name: Adolfo Roquero Gimenez
    title: Founder/CIO
    role: Founder
    bio: YouShift, automating shift-scheduling for hospitals Worked as a Software Engineer in Google Ads Infrastructure building the largest, low-latency and reliable mechanism to load and serve key-value data across Google Ads. Studied Computer Science at Harvard University graduating with honors.

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