Zeplin GTM brain

category

market profile

• text: Design and development teams need a stable delivery layer between evolving design files and implementation.
• text: The product competes with handoff features embedded in design tools, including Figma Dev Mode.

personas

• title: Design operations manager
  pains:

  • Final and in-progress files become confused across teams
  • Maintaining consistent organization and delivery standards across projects
• title: Product designer
  pains:

  • Explaining interaction requirements repeatedly
  • Design intent is lost between mockup and implementation
• title: Frontend engineering lead
  pains:

  • Developers waste time finding the final screen and understanding changes
  • Specs and component context are scattered across tools

icp

• text: Digital product organizations with separate design, product and engineering teams, including enterprises and agencies.
• text: Teams shipping multiple interfaces with shared components and complex handoffs; customers include T. Rowe Price and Little Caesars.

message pillars

• text: Separate finished work from a changing design canvas.
• text: Give teams an organized delivery workspace.
• text: Make interaction requirements visible alongside designs.

objections

• objection: Our designers already use Figma Dev Mode.
  response: Position Zeplin as a dedicated delivery space that also accepts designs from multiple tools and tracks final screens and flows.
• objection: Adding another tool will increase costs and process overhead.
  response: Start with the free project and test whether less searching and rework justify broader adoption.

competitors

• name: Figma Dev Mode
  why: Developer inspection and handoff inside Figma.
• name: Anima
  why: Design-to-development handoff and code generation alternative.
• name: zeroheight
  why: Design system documentation overlaps with shared component context.

influencers

• name: Pelin Kenez
  url: https://www.linkedin.com/posts/pelinkenez_imagine-youre-a-designer-you-dont-know-activity-7272680158107447296-HDPx
  why: Co-founder and CEO writing about design-to-development delivery.

keywords

• design developer handoff
• Figma Dev Mode alternatives
• design delivery platform
• design specs for developers
• design version control
• design system handoff

voice

• Direct and practical
• Empathetic to designers and developers
• Playful and approachable

signals

• text: A growing product organization reports handoff confusion or design rework across multiple development teams.
• text: Design operations is standardizing final designs, versioning or design system adoption across teams.

stack

• Figma
• Sketch
• Adobe XD
• Jira
• Storybook
• Slack
• Microsoft Teams

pricing

motion

channels

• SEO
• blog
• events
• product-led signups
• sales

confidence

Founders

• name: Pelin Kenez
  title: Founder/CEO
  role: CEO
• name: Ismail Ceylan
  title: Founder/Software Developer
  role: Founder
  bio: Zeplin S15, COO
• name: Merih Akar
  title: Founder/Developer
  role: Founder
• name: Berk Çebi
  title: Founder
  role: Founder