ZOKO GTM brain

category

market profile

• text: Shopify brands in WhatsApp-first markets need a shared way to manage support and convert conversations into orders.
• text: Messaging costs combine a platform subscription, usage and Meta fees, so buyers need to model volume.

personas

• title: DTC founder or ecommerce manager
  pains:

  • Abandoned checkouts and cash-on-delivery cancellations waste acquisition spend.
  • Storefront and WhatsApp orders are difficult to coordinate manually.
• title: Customer support lead
  pains:

  • Multiple agents share high volumes of repetitive order status questions.
  • Manual replies slow down as chat volume grows.
• title: Retention marketing manager
  pains:

  • Generic campaigns miss opportunities to segment existing shoppers.
  • Marketing needs a measurable way to recover carts and drive repeat purchases.

icp

• text: Shopify-based DTC brands selling in WhatsApp-first markets such as India and the Gulf.
• text: Growing ecommerce teams with recurring support chats, cash-on-delivery orders or a meaningful abandoned-checkout problem.

message pillars

• text: Make WhatsApp a direct sales channel.
• text: Automate tailored commerce workflows.
• text: Handle support without a traditional ticket workflow.

objections

• objection: How much will messaging cost at our volume?
  response: Compare the subscription, Zoko conversation fees, add-ons and Meta's separate rate card using the published estimator.
• objection: Will automation fit our existing Shopify processes?
  response: Start with a pre-built checkout recovery or COD confirmation flow, then test custom workflows.
• objection: Can we evaluate it before committing?
  response: The site offers a seven-day free trial; measure recovered orders and support time during the trial.

competitors

• name: WATI
  why: WhatsApp business messaging and automation platform.
• name: respond.io
  why: Shared messaging and customer conversation platform.
• name: Manychat
  why: Conversational marketing and automation alternative.

influencers

• name: Arjun V Paul
  url: https://uk.linkedin.com/in/arjunvpaul
  why: Zoko co-founder speaking about ecommerce on WhatsApp.

keywords

• Shopify WhatsApp marketing
• WhatsApp abandoned cart recovery
• WhatsApp shared inbox Shopify
• COD confirmation automation
• WhatsApp commerce platform
• Shopify WhatsApp chatbot

voice

• Direct and benefit-led
• Ecommerce-specific
• Results-oriented

signals

• text: A Shopify brand is scaling paid acquisition but losing orders to abandoned carts or COD failures.
• text: A merchant is hiring support agents to handle rising WhatsApp order queries.

stack

• Shopify
• WhatsApp
• Judge.me
• Instagram
• Facebook Messenger

pricing

motion

channels

• Shopify App Store
• SEO
• case studies
• LinkedIn

confidence

Founders

• name: Arjun Paul
  title: Founder
  role: Founder
  bio: Arjun, on a mission to connect businesses to the #nextbillion via chat!