Content pillars
Based on 415 LinkedIn posts, Adam Robinson consistently returns to 4 core themes. These pillars define their LinkedIn identity and account for the majority of their engagement.
Bootstrapping startups, AI running companies, sharing startup playbook
Outbound sales, simple sales decks, marketing events
Training AI agents, AI employees replacing humans
Free courses, keynote presentations, sharing personal experiences
Posting schedule
Adam Robinson publishes 8.0 times per week, with highest activity on Friday. According to LinkedIn, creators posting 3–5× per week see up to 3× more profile views than less frequent posters.
Active posting days
Engagement by posting time
Highest-engagement posts go out at 17:00 — averaging 674 reactions + comments per post across 92 data points.
Hook patterns
The opening line determines whether readers click "see more" or scroll past. Here are the hook types Adam Robinson uses most, ranked by frequency.
"RB2B is about to do something no $5M+ ARR SaaS has ever attempted: All 3 FTEs will disappear for a week and AI will run the entire company."
"I bootstrapped my first startup to $13m ARR in 26 months with only one sales rep doing OUTBOUND sales. The crazy part? Diana Ross did the same demo over 2,000 times using the same 10-slide deck."
"Yesterday 6sense threatened to sue me over a viral LinkedIn post."
"JUST finished the Google Slides for my Keynote at Spryng (Peep’s B2B SaaS Marketing event)… and decided to share all the slides."
"$10M ARR is the FU MONEY of SaaS."
Content distribution
Topics
Format
Tone
Who this creator writes for
Based on content analysis, Adam Robinson primarily creates for: