Creator Strategy

How David J. Phillips builds on LinkedIn

CEO at Fondo - accounting & tax for 1,000+ startups

David J. Phillips's signature move is opening posts with an attention-grabbing bold statement, often followed by detailed personal anecdotes or data-driven insights to support his claims. His content distribution shows a strong preference for paragraph structures (61%) and authoritative tone (49%), while the majority of his hooks are bold statements (87%). For example, in one post he states: 'NEVER share your startup ideas. I did, and it easily cost me over $1 billion.' This move is used to convey hard-earned lessons from personal experiences. Another example illustrates a broader range: 'By driving to New York, I’m getting 7x more work done than my competitors.' Phillips stands out by offering practical advice grounded in his own unconventional strategies, distinguishing himself from other LinkedIn creators who focus on theoretical business models or generic motivational content.

453 posts analyzed 16,620 followers Updated Apr 24, 2026
Posts/week
8.0
Best day
Monday
Best time
09:00
Top pillar
The Risks and Rewards of Startup Confidentiality

Content pillars

Based on 453 LinkedIn posts, David J. Phillips consistently returns to 3 core themes. These pillars define their LinkedIn identity and account for the majority of their engagement.

1 The Risks and Rewards of Startup Confidentiality

2 Maximizing Productivity Through Strategic Travel

3 The Value of Personal Time Over Work Meetings

Posting schedule

David J. Phillips publishes 8.0 times per week, with highest activity on Monday and Thursday. According to LinkedIn, creators posting 3–5× per week see up to 3× more profile views than less frequent posters.

Active posting days

MonTueWedThuFriSatSun

Engagement by posting time

09:00
73 avg · 435p
19:00
55 avg · 16p
21:00
21 avg · 1p
20:00
18 avg · 1p

Highest-engagement posts go out at 09:00 — averaging 73 reactions + comments per post across 435 data points.

Hook patterns

The opening line determines whether readers click "see more" or scroll past. Here are the hook types David J. Phillips uses most, ranked by frequency.

Bold_statement 391× · 86%
Value_promise 42× · 9%
Wisdom_share 5× · 1%
Proof_hook 4× · 1%
Stat_shock 3× · 1%

Content distribution

Topics

News
NaN%
Funny
NaN%
Opinion
NaN%

Format

List
NaN%
Story
NaN%
Paragraph
NaN%

Tone

Vulnerable
NaN%
Educational
NaN%
Provocative
NaN%

Who this creator writes for

Based on content analysis, David J. Phillips primarily creates for:

foundersexecutives

Frequently asked questions

How often does David J. Phillips post on LinkedIn?
David J. Phillips posts approximately 8.0 times per week, primarily on Monday, Thursday, Friday. This is based on 453 posts. According to LinkedIn, creators who post consistently 3–5 times per week generate up to 3× more profile views.
What content does David J. Phillips post about?
David J. Phillips's content centers on The Risks and Rewards of Startup Confidentiality, Maximizing Productivity Through Strategic Travel, The Value of Personal Time Over Work Meetings. They write for founders and executives.
When does David J. Phillips get the best engagement?
Posts at 09:00 average 73 engagements each (435 data points). HubSpot research shows LinkedIn posts published 8–10 AM on weekdays consistently outperform other time slots.
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