Content pillars
Based on 153 LinkedIn posts, Greg Isenberg consistently returns to 4 core themes. These pillars define their LinkedIn identity and account for the majority of their engagement.
Posts discussing AI trends, AI-related news, and the impact of AI on businesses.
Sharing insights about startup life, experiences with young founders, and building companies.
Posts about personal achievements, reflections on living in different countries, and the optimism of America.
Highlighting the importance of education, particularly AI-focused tutoring, and the desire for on-demand teachers.
Posting schedule
Greg Isenberg publishes 3.5 times per week, with highest activity on Tuesday and Wednesday. According to LinkedIn, creators posting 3–5× per week see up to 3× more profile views than less frequent posters.
Active posting days
Engagement by posting time
Highest-engagement posts go out at 10:00 — averaging 1035 reactions + comments per post across 152 data points.
Hook patterns
The opening line determines whether readers click "see more" or scroll past. Here are the hook types Greg Isenberg uses most, ranked by frequency.
"LEAKED internal memo from CEO of Shopify Tobi Lutke around AI (see image below). 10 quick takeaways i have after reading it:"
"cloudflare just BROKE the internet's business model."
"OpenAI JUST released how people are using chatgpt each bar in this chart is a billion-dollar wedge if you build the right verticalized, trust-rich AI startup:"
"i don’t have a patek, i have a seiko"
"ive been hanging out with founders under 22 lately living in sf/nyc and they're built different."
Content distribution
Topics
Format
Tone
Who this creator writes for
Based on content analysis, Greg Isenberg primarily creates for: