Creator Strategy

How Marty Kausas builds on LinkedIn

CEO @ Pylon | Building the Zendesk+Gainsight killer

Marty Kausas' content primarily focuses on company announcements, product promotion, and sharing insights into the company culture. His writing voice is authoritative yet conversational, making his content engaging and informative for B2B SaaS founders, tech startup employees, and investors in B2B SaaS companies.

177 posts analyzed 59,404 followers Updated Mar 31, 2026
Posts/week
4.4
Best day
Monday
Best time
13:00
Top pillar
Company Announcements

Content pillars

Based on 177 LinkedIn posts, Marty Kausas consistently returns to 3 core themes. These pillars define their LinkedIn identity and account for the majority of their engagement.

1 Company Announcements

Announcing Pylon's Series B led by a16z and BCV, Introducing our new purple building

2 Company Culture

Half the company came into the office on Saturday, I need to address something. Last week this WSJ article about us went viral.

3 Product Promotion

Since starting the company 2.6 years ago, 780+ of the fastest growing companies including Together AI, Cognition, and Temporal have chosen to scale their customer support on Pylon.

Posting schedule

Marty Kausas publishes 4.4 times per week, with highest activity on Monday and Tuesday. According to LinkedIn, creators posting 3–5× per week see up to 3× more profile views than less frequent posters.

Active posting days

MonTueWedThuFriSatSun

Engagement by posting time

13:00
286 avg · 161p
19:00
233 avg · 4p
21:00
199 avg · 10p
12:00
172 avg · 2p

Highest-engagement posts go out at 13:00 — averaging 286 reactions + comments per post across 161 data points.

Hook patterns

The opening line determines whether readers click "see more" or scroll past. Here are the hook types Marty Kausas uses most, ranked by frequency.

News_update 86× · 49%

"Announcing Pylon's Series B led by a16z and BCV."

Stat_shock 32× · 18%

"3 years ago exactly, we started at 0."

Value_promise 26× · 15%

"Introducing Product Intelligence"

Bold_statement 14× · 8%

"I need to address something."

Story_hook 11× · 6%

"Welcome to the Pylon office 👋"

Content distribution

Topics

Announcement
59%
Educational
18%
Opinion
8%

Format

List
51%
Paragraph
28%
Story
18%

Tone

Authoritative
47%
Educational
19%
Inspirational
14%

Who this creator writes for

Based on content analysis, Marty Kausas primarily creates for:

B2B SaaS FoundersTech Startup EmployeesInvestors in B2B SaaS Companies

Frequently asked questions

How often does Marty Kausas post on LinkedIn?
Marty Kausas posts approximately 4.4 times per week, primarily on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. This is based on 177 posts. According to LinkedIn, creators who post consistently 3–5 times per week generate up to 3× more profile views.
What content does Marty Kausas post about?
Marty Kausas's content centers on Company Announcements, Company Culture, Product Promotion. Announcing Pylon's Series B led by a16z and BCV, Introducing our new purple building They write for B2B SaaS Founders and Tech Startup Employees.
When does Marty Kausas get the best engagement?
Posts at 13:00 average 286 engagements each (161 data points). HubSpot research shows LinkedIn posts published 8–10 AM on weekdays consistently outperform other time slots.
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