Creator Strategy

How Matt Stinson💫 builds on LinkedIn

CRO @ Starbridge

Matt Stinson's signature move involves opening posts with bold, unambiguous statements to immediately capture attention and convey a clear message. For example, in his post about firing sales reps, he starts with the direct statement: 'My mantra when letting a sales rep go is simple (but may not bode well with most people): if you're thinking about it, you probably should.' This move sets the tone for the rest of the post and frames the discussion around a specific, actionable insight. Structurally, Matt's posts are predominantly paragraphs (63%) and list items (21%), with an authoritative tone dominating at 68%. His top hook pattern is bold_statement, used in 13 out of his analyzed posts. Another example illustrating range is when he shares a personal story about balancing work and family life: 'I wasn't there when my son went to the ER. I was in New York. Working. That guilt hits different when you're stuck 2 states away, and there's nothing you can do about it.' This creator stands out by focusing on practical leadership advice that is both relatable and actionable for sales professionals and executives.

19 posts analyzed 7,531 followers Updated Apr 24, 2026
Posts/week
5.3
Best day
Monday
Best time
05:00
Top pillar
Hiring on Output, Not Credentials

Content pillars

Based on 19 LinkedIn posts, Matt Stinson💫 consistently returns to 3 core themes. These pillars define their LinkedIn identity and account for the majority of their engagement.

1 Hiring on Output, Not Credentials

2 Iterative Leadership: Scaling Without Being the Bottleneck

3 Cultural Integrity: Balancing Fun and Hard Work

Posting schedule

Matt Stinson💫 publishes 5.3 times per week, with highest activity on Monday. According to LinkedIn, creators posting 3–5× per week see up to 3× more profile views than less frequent posters.

Active posting days

MonTueWedThuFriSatSun

Engagement by posting time

05:00
68 avg · 19p

Highest-engagement posts go out at 05:00 — averaging 68 reactions + comments per post across 19 data points.

Hook patterns

The opening line determines whether readers click "see more" or scroll past. Here are the hook types Matt Stinson💫 uses most, ranked by frequency.

Bold_statement 13× · 68%
Value_promise 4× · 21%
Wisdom_share 1× · 5%
Story_hook 1× · 5%

Content distribution

Topics

Personal
NaN%
Promotion
NaN%
Educational
NaN%

Format

List
NaN%
Story
NaN%
Paragraph
NaN%

Tone

Authoritative
NaN%
Conversational
NaN%

Who this creator writes for

Based on content analysis, Matt Stinson💫 primarily creates for:

salesexecutives

Frequently asked questions

How often does Matt Stinson💫 post on LinkedIn?
Matt Stinson💫 posts approximately 5.3 times per week, primarily on Monday. This is based on 19 posts. According to LinkedIn, creators who post consistently 3–5 times per week generate up to 3× more profile views.
What content does Matt Stinson💫 post about?
Matt Stinson💫's content centers on Hiring on Output, Not Credentials, Iterative Leadership: Scaling Without Being the Bottleneck, Cultural Integrity: Balancing Fun and Hard Work. They write for sales and executives.
When does Matt Stinson💫 get the best engagement?
Posts at 05:00 average 68 engagements each (19 data points). HubSpot research shows LinkedIn posts published 8–10 AM on weekdays consistently outperform other time slots.
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