Creator Strategy

How Santiago Nestares builds on LinkedIn

Co-Founder at DualEntry

Santiago Nestares is known for his bold and authoritative tone, often opening posts with declarative statements about significant business milestones or challenges. His content distribution shows a strong preference for lists (27%) and stories (24%), with the majority of his posts using 'bold_statement' hooks to grab attention immediately. For example, in one post he declares, "Today we’re out of stealth... This brings our total funding to $100M to date," setting the stage for a detailed update on DualEntry's progress. Another signature move is sharing personal stories behind major business milestones, such as recounting his and Ben's experience implementing NetSuite, which adds relatability and depth to his posts. Nestares distinguishes himself by blending hard-hitting financial data with personal anecdotes, making complex business topics accessible and engaging.

86 posts analyzed Updated Apr 25, 2026
Posts/week
0.2
Best day
Monday
Best time
14:00
Top pillar
Building ERP for the Modern Era

Content pillars

Based on 86 LinkedIn posts, Santiago Nestares consistently returns to 3 core themes. These pillars define their LinkedIn identity and account for the majority of their engagement.

1 Building ERP for the Modern Era

2 The Impact of Early Funding on Startup Success

3 Personal Stories Behind Business Milestones

Posting schedule

Santiago Nestares publishes 0.2 times per week, with highest activity on Monday and Wednesday. According to LinkedIn, creators posting 3–5× per week see up to 3× more profile views than less frequent posters.

Active posting days

MonTueWedThuFriSatSun

Engagement by posting time

14:00
175 avg · 86p

Highest-engagement posts go out at 14:00 — averaging 175 reactions + comments per post across 86 data points.

Hook patterns

The opening line determines whether readers click "see more" or scroll past. Here are the hook types Santiago Nestares uses most, ranked by frequency.

Bold_statement 75× · 87%
Value_promise 6× · 7%
Wisdom_share 5× · 6%

Content distribution

Topics

News
NaN%
Opinion
NaN%
Personal
NaN%

Format

List
NaN%
Story
NaN%
Paragraph
NaN%

Tone

Authoritative
NaN%
Conversational
NaN%

Who this creator writes for

Based on content analysis, Santiago Nestares primarily creates for:

foundersinvestors

Frequently asked questions

How often does Santiago Nestares post on LinkedIn?
Santiago Nestares posts approximately 0.2 times per week, primarily on Monday, Wednesday, Thursday, Saturday, Sunday. This is based on 86 posts. According to LinkedIn, creators who post consistently 3–5 times per week generate up to 3× more profile views.
What content does Santiago Nestares post about?
Santiago Nestares's content centers on Building ERP for the Modern Era, The Impact of Early Funding on Startup Success, Personal Stories Behind Business Milestones. They write for founders and investors.
When does Santiago Nestares get the best engagement?
Posts at 14:00 average 175 engagements each (86 data points). HubSpot research shows LinkedIn posts published 8–10 AM on weekdays consistently outperform other time slots.
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