Content pillars
Based on 90 LinkedIn posts, Steven Bartlett consistently returns to 3 core themes. These pillars define their LinkedIn identity and account for the majority of their engagement.
She said yes ๐๐ฅน, My mum told me that if I dropped out of university to start a business she wouldn't talk to me again,
Unpopular opinion: writing is going to be one of the most important skills of the decade. Let me explain ๐๐พ, I hired someone who's CV was two lines. Their experience was zero...
If you're feeling a bit sad this Christmas....๐๐พ
Posting schedule
Steven Bartlett publishes 5.3 times per week, with highest activity on Monday and Tuesday. According to LinkedIn, creators posting 3โ5ร per week see up to 3ร more profile views than less frequent posters.
Active posting days
Engagement by posting time
Highest-engagement posts go out at 15:00 โ averaging 8534 reactions + comments per post across 89 data points.
Hook patterns
The opening line determines whether readers click "see more" or scroll past. Here are the hook types Steven Bartlett uses most, ranked by frequency.
"She said yes ๐๐ฅน"
"Unpopular opinion: writing is going to be one of the most important skills of the decade."
"could THIS be the smartest question that you can ask in a job interview?"
"this is probably an unexpected opinion coming from me... entrepreneurship is over-sold and self-awareness is under-sold ๐๐พ"
"Anthropic just dropped a research report that really really made me PAUSE..."
Content distribution
Topics
Format
Tone
Who this creator writes for
Based on content analysis, Steven Bartlett primarily creates for: