See whether AI search recommends you

Overview

AI visibility tracking measures whether AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, and Gemini cite and recommend your brand for the questions your buyers ask. It shows your share of voice across those answers, who they name instead of you, and the gaps you need to close. Dreamstate runs this tracking on a set of prompts mapped to your category and follows the results over time so you can see whether your AI search presence is improving.

Track whether ChatGPT, Perplexity, Google AI Overviews, and Gemini cite and recommend your brand for the questions your buyers ask.

What it does

Per-engine citation tracking

See whether ChatGPT, Perplexity, Google AI Overviews, and Gemini name and cite you, engine by engine. Each engine answers differently, so Dreamstate checks them separately instead of assuming one result speaks for all.

Prompt sets per category

Define the real questions your buyers ask an AI engine about your category, from broad comparisons to specific use cases. Dreamstate runs that prompt set on a schedule so your visibility is measured against the queries that actually matter to you.

Share of voice in AI answers

Measure how often you appear, and how prominently, relative to the other brands the engines mention. Share of voice turns a pile of answers into a single number you can move.

Gap detection

Surface the prompts where AI engines recommend competitors but never mention you. These gaps are the clearest list of where to earn citations next.

Tracking over time

Follow your citations and share of voice across each engine as your content and authority grow. Trends show whether the work you put into generative engine optimization is paying off.

Competitor comparison in AI answers

See which competitors the engines name alongside or instead of you for each prompt, and how their share of voice compares to yours. The comparison shows who is winning the answer you want to own.

How it works

  1. Map your category prompts Start from the questions your buyers actually type into an AI engine, like comparisons, best-of lists, and use-case queries for your category. This prompt set becomes the benchmark Dreamstate measures you against.
  2. Run the prompts across engines Dreamstate sends each prompt to ChatGPT, Perplexity, Google AI Overviews, and Gemini and reads back the answers, recording whether you are named, cited, or left out.
  3. Score citations and share of voice Each answer is scored for whether you appear and how prominently, then rolled up into per-engine and overall share of voice so you can see where you stand.
  4. Find the gaps and the competitors winning them Dreamstate flags the prompts where you are absent and shows which brands the engines recommend instead, so you know exactly which answers to go earn.
  5. Track the trend and act Re-run the prompt set on a schedule to watch your visibility move over time, then close gaps with content built around the answers the engines reward.

Use cases

Find out if AI engines recommend you for your category

Ask the direct question your buyers ask an AI engine and see whether you show up. Dreamstate turns that hunch into a measured share of voice across ChatGPT, Perplexity, Google AI Overviews, and Gemini.

Prioritize your GEO work with a gap list

Instead of guessing what to publish, work from the exact prompts where competitors are cited and you are not. The gap list orders your generative engine optimization roadmap by impact.

Prove AI visibility is improving

Track citations and share of voice over time so you can show, with a trend line, that your brand is being recommended more often in AI answers than it was last month.

Frequently asked questions

Which AI engines does AI visibility tracking cover?

Dreamstate tracks the major AI answer engines: ChatGPT, Perplexity, Google AI Overviews, and Gemini. It checks each one separately, because the same prompt can return different brands and citations depending on the engine.

What is share of voice in AI answers?

Share of voice is how often, and how prominently, your brand appears across the AI answers for your prompt set relative to the other brands the engines name. A higher share of voice means the engines recommend you more often than your competitors for the questions that matter to you.

How is this different from regular SEO rank tracking?

Traditional rank tracking measures where your page sits in a list of blue links. AI visibility tracking measures whether the engine names and cites you inside the single synthesized answer it writes back to the user, which is what most people now read instead of clicking through.

How does AI visibility tracking relate to GEO?

Generative engine optimization (GEO) is the work of earning citations in AI answers. AI visibility tracking is how you measure whether that work is succeeding, by showing your citations, share of voice, and the gaps left to close.