Reach the people engaging with your competitors

Listen to who likes and comments on a competitor's posts, capture them as warm leads, qualify against your ICP, and reach out with a differentiated angle inside a sequence.

The play

When someone likes or comments on a competitor's post, they are signaling interest in the exact problem you solve. In Dreamstate you track those posts, capture every engager as a lead, filter to the ones who fit your ICP, and start a sequence with an opener built on a differentiated angle rather than a copy of the competitor's pitch. It turns a rival's audience into a qualified, warm pipeline that runs in the background.

Why this play works

Engagement on a competitor's post is a category-level buying signal. The person did not just stumble in; they reacted to content about the exact problem space you operate in, which means they are thinking about it right now. That timing is the asset, and most teams never act on it because the signal is invisible unless you are watching for it.

The differentiated angle is what makes the play land rather than feel like poaching. You are not telling someone the competitor is bad; you are offering a genuinely different take on the problem they just showed interest in. Done well, that reads as a useful second opinion at the perfect moment.

What good looks like

A clean version of this play is respectful and specific. You qualify hard so you only reach real fits, you lead with a clear point of difference, and you let the sequence run at a human pace. The competitor's audience becomes a steady source of warm conversations rather than a one-time scrape.

Common mistakes

The biggest mistake is making the message about the competitor instead of about the prospect's problem. Trash-talking a rival lowers you and rarely converts. The second is skipping qualification: a competitor's audience includes plenty of people who will never be your buyer, and messaging all of them wastes goodwill and account health.

Step by step

  1. Choose the competitor posts to listen to Point Dreamstate at the competitor profiles and posts whose audience overlaps with your buyer. Their content is already pulling in people who care about the problem you both solve, which makes their comment sections a high-intent source of leads.
  2. Capture everyone who engages As people like and comment on those posts, Dreamstate captures each one as a contact. Instead of guessing who might be in market, you start from people who just publicly engaged with the category in real time.
  3. Qualify against your ICP Filter the captured engagers by title, seniority, company size, industry, and location so only genuine fits move forward. A competitor's audience is broad, so the qualification step is what turns raw attention into a list worth working.
  4. Write a differentiated opener Use AI content to draft a first message in your voice that leads with what makes you different, not a restatement of the competitor's value. The goal is to give a reason to switch attention, framed as your angle on the problem rather than a swipe at the other product.
  5. Build the sequence and pace it Add a connection request and a couple of timed follow-ups after the opener, each with its own message. Dreamstate paces sends per account inside healthy LinkedIn limits so the outreach runs steadily without putting your sending profiles at risk.
  6. Reply in one inbox and measure the angle Replies land in the unified inbox with full context, so you can pick up the conversation and book calls. Track accept and reply rates by competitor and by opener angle to learn whose audience and which differentiator convert best.

Frequently asked questions

Is this just scraping a competitor's followers?

No. This play listens to people actively engaging with specific competitor posts, which is a fresher and more intentful signal than a static follower list, then qualifies those engagers against your ICP before any outreach.

Should the message mention the competitor?

It does not need to, and attacking the competitor usually backfires. The opener leads with your differentiated angle on the problem the person just engaged with, framed as a useful perspective rather than a swipe.

How do I keep the list relevant?

Qualify the captured engagers by title, seniority, company size, industry, and location so only genuine ICP fits enter the sequence. A competitor's audience is broad, so qualification is what makes it worth working.

Does it stay within LinkedIn's limits?

Yes. Dreamstate paces sends per account so connection requests and follow-ups go out steadily within healthy daily limits rather than all at once.